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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

UAW may be key to forced FCA merger with GM

Sergio Marchionne doesn't give up on a business deal easily. While outwardly not much has recently been said about FCA's attempted merger with General Motors, Marchionne might be hoping to garner a powerful, new ally that could help break things wide open. The United Auto Workers retiree health care trust is the single largest shareholder of GM with 8.7 percent of the stock, and having its support would certainly improve FCA's position in getting a deal done. "Whatever happens in terms of consolidation, it would never be done without the consent and support of the UAW," Marchionne said when FCA recently began contract talks with the UAW, The Detroit News reports. The boss is also allegedly on good terms with the union president Dennis Williams. Still, using the organization for a hostile takeover could be very difficult because of the way its votes are structured. Other activist investors might already be on board, though. Marchionne believes that consolidation in the industry is vital because automakers are investing to create the same technologies. A GM/FCA merger still has many roadblocks, though, including the fact that Marchionne's company is smaller than GM. From a regulatory perspective, the size of the merged company could raise serious anti-trust concerns among regulators, according to The Detroit News. There's also the concern for lost jobs from redundant work with the two combined businesses. Even if the UAW angle doesn't work out, there are contingency plans afoot for other merger targets. According to The Detroit News speaking to anonymous insiders, FCA bigwigs have a meeting in London on Thursday to take a close look at other options. In addition to GM, they are investigating possible deals with Volkswagen and the Renault-Nissan Alliance. In the past, PSA Peugeot Citroen and multiple Asian automakers have also been brought up as partners, and UBS has reportedly been providing financial advice on what to do.

Free crypto! Fiat to reward New 500 drivers for eco-friendly motoring

While Mother Nature may thank you for environmentally friendly motoring, Fiat will pay you. That is, they will if you drive a new 500, the brand's EV minicar, which is gone from the U.S. market but has been updated and re-introduced as a pure-electric model in Europe. Fiat is teaming up with Kiri Technologies, described as a green-tech startup, for the program, which is called e-Mobility by Stellantis. The Fiat app tracks driver behavior, such as speed and distance, and uploads the information to the Kiri cloud. Kiri (the name comes from a tree that has an unusually voracious appetite for CO2) then converts that data into a score, and rewards drivers based on that score. The rewards come in the form of cryptocurrency. Not Bitcoin, unfortunately (though BTC's mining may or may not be environmentally problematic depending upon whom you ask), but KiriCoin. One KiriCoin is worth 2 Euro cents but. Drivers track the KiriCoin earnings and total via the Fiat app. Fiat says drivers can expect to earn about 1 KiriCoin per kilometer. The earnings can be spent in "a proprietary marketplace" (which makes Kiri sound more like a points program than an open-market cryptocurrency with wildly fluctuating values). Drivers who achieve the highest scores also may receive bonus offers from major retailers such as Amazon, Apple and Netflix. Factor out the flakiness of a startup cryptocurrency, and the idea of rewarding drivers for eco-conscious behavior has some merit. Of course, it raises privacy concerns — much like auto-insurance data trackers that monitor driver behavior with the promise of a potential discount on rates — but it could be a useful incentive on a strictly opt-in basis. With the base price of a Fiat New 500 approximately $42,000, drivers aren't going to put much of a dent in their monthly car payment with this program, but it never feels bad to earn a few perks along the way. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.