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2023 Fiat 500e First Drive Review: A European preview

TURIN, Italy – AmericaÂ’s relationship with the Fiat 500 has been rocky at best. Skimming over the original, pre-war model, the second-generation 500 (the one with a rear-mounted engine) was briefly sold here with funky headlights that stuck out from the front end like a bugÂ’s eyes. Small and underpowered, though a tremendous amount of fun to drive in its own way, it didnÂ’t catch on and moseyed out of our market after a few short years. The third-generation 500 spearheaded FiatÂ’s return to the United States when it disembarked here in 2012. It sold as well as you can expect a European-flavored subcompact hatchback to sell in the Ford F-150Â’s bastion and bowed out in 2019, though itÂ’s still sold across the pond alongside its intended successor. That would be the fourth-generation 500, unveiled in 2020, which kept the retro design but went electric-only. Sales in the United States are scheduled to start in early 2024, meaning the cheeky hatchback will be about four years old by the time it turns a wheel on American pavement. Is it worth the wait? I traveled to FiatÂ’s home town of Turin in northern Italy to get a better idea of what makes this fun-sized EV buzz. ThereÂ’s one point I need to address right off the bat: what you see in our gallery isnÂ’t exactly what youÂ’ll get when the new 500 rolls into American showrooms with an “e” attached to the end of its name. Fiat hasnÂ’t detailed the American-market model yet, but itÂ’s reasonable to assume most of the changes will be found on the specifications sheet and on the list of standard and optional equipment. Fiat canÂ’t take a European-market car and ship it here unchanged, but IÂ’m not expecting significant updates to the exterior or interior design — nothing suggests it will morph into an outdoorsy four-door crossover. Speaking of design, itÂ’s been the 500Â’s main selling point since the last-generation model made its debut in 2007 so FiatÂ’s edits were pretty light. IÂ’d guess someone who isnÂ’t up to date with whatÂ’s happening on car planet might not realize that theyÂ’re looking at a new 500, and thatÂ’s intentional. Still unabashedly retro, the model stands out from its predecessor with a new-look front end that features two-piece LED headlights and a big “500” emblem, bright beltline trim and a more chiseled hatch.

Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

Marchionne says electric Maserati may debut by 2019

Ask Sergio Marchionne's opinion on the prospects of making a profit on producing electric-vehicle versions of Fiats or Chryslers, and he's likely to shoot the concept down. Bring that price point up into Maserati range, though? That apparently may be in the works, according to Bloomberg News. The famously EV-averse Marchionne says the company may start work on an electric vehicle for its hoped-for Maserati Alfieri model. Additionally, a hybrid version of the Maserati Levante SUV may also be developed during the next few years. The EV may be available by 2019, while the hybrid may start sales shortly thereafter. Meanwhile, Fiat may also be working on an electric city car, which would be its first in Europe. The key, of course, is the price point. The Maserati brand means that a new EV may be a legitimate competitor to Tesla Motors because such a badge could approach the $100,000 threshold where the Tesla competes. Marchionne has long professed that it's nearly impossible to make money on electric vehicles. Earlier this month, Marchionne, speaking with UK's Car magazine, suggested that Tesla Motors is the best example of this theory, because, for all the demand for and growth of the California-based company, Tesla has never made an annual profit. And while the Fiat 500e electric vehicle has been feted for its style and performance, Marchionne has always insisted that the model was produced strictly to comply with California's zero-emissions policy, and that the company loses about $10,000 on each 500e it sells. Related Video: Green Chrysler Fiat Electric Sergio Marchionne