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Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

SEMA-fied Fiat 500Ls are ready for mountains or beaches

Fiat may be struggling with its 500L, but that hasn't stopped the Italian brand from bringing a pair of the larger five-door 500s to the SEMA Show in Las Vegas.
First up is the Fiat 500L Adventurer (pictured above). Painted bright white with a Vibrance Bright Orange roof and Satin Black body accents, the 500L Adventurer's color scheme does well on the car's body. The 18-inch wheels look sharp, although we aren't enamored with the 500L graphics on the car's doors. The cabin sports black, perforated suede and leather from Katzkin, while the exterior's contrasting orange reappears on some of the interior elements. Underhood, a Mopar cold-air intake has been fitted, while a cat-back exhaust aids breathing even more.
The Fiat 500L Thalassa (right) is the the car that looks like a creamsicle, with its Vibrance Orange body and white roof. Fiat claims it was going for a beach cruiser theme, which explains the surf boards and the Woody Wagon-inspired wheels. It's given a modern twist, though, with a lowered ride height and smoked head and taillights.

Merged Fiat-Chrysler HQ will be in London

You won't be seeing Sergio Marchionne in his famous sweaters running day-to-day operations of Fiat Chrysler Automobiles from Michigan. Although, he won't be doing it from Italy, either. The FCA CEO recently announced that the company's corporate headquarters would be located in London.
"Headquarters will be in London. It's clear that group executive functions, the board, my office, some of my functions, need to operate out of London, but that doesn't mean that I'm giving up my operational responsibilities of the US," said Marchionne to Automotive News at a press conference.
When the creation of FCA was announced, the company said its tax domicile would be in the United Kingdom. But it gave no specific location at that time. The business is still keeping most of the details under wraps.