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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat talking with banks about buying rest of Chrysler

All that stands in the way of Fiat's total ownership of Chrysler is a 41.5-percent stake currently held by the United Auto Workers healthcare trust, but according to SFGate.com, Sergio Marchionne is currently trying to raise the capital to complete the acquisition. The article says that a deal could be completed in as soon as 12 months, and the estimate for the remaining stake could cost Fiat SpA around $2.98 billion.
With a goal of completing the deal by the end of 2014, Marchionne is said to be in talks with various banks to help finance some of the deal. According to the report, the banks have indicated a need for a stronger balance sheet, controlled debt and reserve cash.
Two things that don't seem to be on the table to get the deal completed include issuing new shares to raise the capital or selling a stake in Ferrari. Fiat started with a 20 percent share of Chrysler in June 2009, and it raised its stake up to 58.5 percent in January 2012.

Abarth marks 50 years of 595 with special edition Fiat 500

Abarth presented its original 595 at the Turin Motor Show in 1963. It was the car that put the Scorpion marque on the map and propelled the original Fiat 500 into hot hatch territory. And to mark that occasion, Fiat's performance brand is launching the special edition you see here.
Revealed here ahead of its public debut at next week's Frankfurt Motor Show, the new Abarth 595 50th Anniversary Edition packs a 1.4-liter turbo four with 180 horsepower (20 more than the standard 500 Abarth) channeled through the Abarth Competizione gearbox to the front wheels. The Scorpion brand has also retuned the suspension, fitted 305-millimeter Brembo discs, 17-inch wheels and installed a variable back-pressure exhaust.
Billed as the most powerful 595 to date, the special edition is identifiable by its matte white paint, red racing stripes and retro logos. Step inside and you'll find red leather buckets with white trim. Only 299 examples will be made, but don't go looking for this in US showrooms, as the Abarth range and the Fiat 500 upon which it's based is different in the two markets. Read more in the official press release below.