2014 Fiat 500l Trekking on 2040-cars

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Second-generation Fiat 500 grows up, goes electric, gets posh

Going to the design well to reinvent an icon is difficult, especially when it's one of your greatest hits, so Fiat walked a thin line as it developed the first new 500 since 2007. Unveiled online, the hatchback is just as huggable as its predecessor — which is sticking around — and it honors tradition while embracing cutting-edge technology. Motorists long nourished on a diet of value-packed, bargain-priced Fiat models are in for a rude surprise. The new 500 rubs elbows with respected luxury cars, at least on paper, and it has morphed into more of an Instagram-friendly fashion statement than a genuine people's car. Stylists brought its retro-inspired design into the 2020s without completely reinventing it. It's still shaped like the 500 you're familiar with, though it's a little bit longer and wider than before and its wheelbase gains about an inch. Its front fascia wears a unmissable 500 emblem flanked by bright trim, its headlights are mounted higher and integrated into the hood, and its door handles are chiseled into the body. Out back, the vertical lights return with a more sculpted design. The line-up will ultimately include the quasi-convertible shown here, a hardtop, plus a wagon called Giardiniera and envisioned as a modern interpretation of the eponymous long-roof sold from the 1950s to the 1970s. Bigger changes welcome the passengers into the cabin. The driver sits behind a two-spoke steering wheel and a configurable, 7.0-inch digital instrument cluster, while a 10.25-inch touchscreen propped up on the dashboard displays a new version of the well-regarded Uconnect infotainment system. It looks decidedly more upmarket than the 500 it replaces, though it's difficult to tell without seeing in person and sitting in it — thanks, coronavirus. Fiat made the new 500 all electric, all the time. It's built on a 42-kilowatt-hour lithium-ion battery pack that zaps a 118-horsepower electric motor into motion. Its maximum driving range checks in at 199 miles, though the Italian firm obtained that figure by putting its city car through the optimistic WLTP testing cycle. It takes nine seconds to reach 62 mph from a stop, it has a 93-mph top speed, and plugging it into an 85-kilowatt charger fills 80% of the battery in 35 minutes. Alternatively, you'll need to wait 14 hours for a full charge if you plug it into the same household-spec outlet you use to keep your phone and your laptop juiced up.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Chrysler Group moves around execs in wake of recent departure

Chrysler is busy shuffling executives around in the wake of Ram head Fred Diaz's departure. The automaker has named Reid Bigland (pictured, right) as Diaz's successor in the role of president and CEO of Ram, though Bigland will continue his duties as the head of US sales and the president and CEO of Chrysler Canada. Bigland first came to Chrysler in 2006 from Freightliner Custom Chassis Corporation, so the guy knows a thing or two about trucks.
Meanwhile, Timothy Kuniskis will take over as president and CEO of Dodge. Previously, he served as the head of Fiat in North America and has been with Chrysler in one capacity or another since 1992. His old title now falls to Jason Stoicevich, who will also continue to work as the director of the automaker's California Business Center. Finally, Bruno Cattori will take over as the president and CEO of Chrysler Mexico.
Diaz left his position to take over as a divisional vice president of sales and marketing with Nissan. You can read the full press release on the Chrysler personnel changes below for more information.