2014 Fiat 500l Trekking on 2040-cars

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Fiat hangs ten with surf-inspired 500L Vans concept

Fiat is all set to ride some waves with its new 500L Vans Concept debuting at the Vans US Open of Surfing in Huntington Beach, CA, on July 26. Inspired by the famous shoe company known to skaters and surfers the world over, the hatchback is packed with seaside style and is ready to show it off at the beach.
The first thing that jumps out about the concept is its grille. It's unlike any other 500L and sports four rings of LED driving lights that are open in the centers. "We added the circular LED DRLs to add a sense of purpose and adventure to this concept," said a Fiat spokesperson to Autoblog via email. Below them are two more foglights, and combined together they should be able keep a party going long into the night after a day of surfing.
Beyond a ton of lighting, the Vans Concept has some extra panache thanks to its three-tone color scheme. It starts with dark blue outlining the car along the bottom, white for the main portion of the body and a lighter shade of blue for the hood, mirror caps and tops of the doors. The roof gets the shoe company's' traditional checkerboard pattern, and there's a rack up there to hold two surfboards and extra gear.

FCA plotting larger Jeep Renegade, Fiat 500XL

The joint development of the new Jeep Renegade and Fiat 500X goes to show what the combined efforts of the Fiat Chrysler Automobiles group can yield. But don't expect the Italian-American automaker to stop there. According to Autocar, the company is planning to base another pair of larger SUVs on the same platform. The Jeep version would take the place of the previous Compass and Patriot, slotting in between the Renegade and Cherokee. Meanwhile, the Fiat version would further bolster the Cinquecento lineup to sit alongside the 500 hatchback, 500L minivan and 500X crossover. Details remain few and far between at the moment, but they wouldn't be the extent of the growth plans for either brand. Jeep is reportedly zeroing in on a decision on the long-rumored sub-Renegade model, while also preparing to expand up-market with the return of the Grand Wagoneer. Fiat is reportedly abandoning the prospect of offering a full model line as it once did. While the 500 range will continue to form a vital part of the brand's business, it's also tipped to be going after the no-frills, bare-bones market dominated by Renault's Dacia brand. To that end, it would seek to build upon the Panda by offering a larger, but still low-cost hatchback to rival the Ford Focus and VW Golf, and succeed the discontinued Fiat Bravo, but based on the 500L's platform and built in Turkey to keep costs down. This second pillar of the Fiat brand wouldn't likely be offered in the US, however, where we'd expect the 500 line to continue representing the Italian automaker. Related Video:

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.