2014 Fiat 500l Trekking on 2040-cars

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2013 Fiat 500e

A Juice Box With Style And Substance
It happens nearly every day, and as often as not, I'm the guilty party: someone slips an eBay Motors or Craigslist link into the fetid automotive stew that is the Autoblog editors' online chatroom. Typically, it's enough to momentarily derail an otherwise productive dialog about editing a breaking news item or researching an arcane bit of automotive history. Predictably, we've all got our favorites. Once dubbed "Mr. Other Makes" by a former coworker and friend who noticed my penchant for four-wheeled eBay esoterica, I can't help but spend at least a few minutes trawling the online classifieds every night before I go to bed, staring glassy-eyed at some basketcase Bitter SC, Inca-wheeled Saab 99 Turbo, a moonshot Plymouth Road Runner Superbird or resuming my quest to seek out the world's last remaining unmolested first-gen Nissan Sentra SE-R.
Every Autoblog staffer has their peccadilloes, Editor-in-Chief John Neff among them. His classified quests skew toward larger sport sedans that discreetly package big performance. As the former owner of a first-gen Ford Taurus SHO Plus, Neff is a serial viewer of Pontiac G8, Audi S6, Lincoln LS V8 and BMW M5 listings. Yet the current apple of his eye is the 500E. No, not the bubbly electric Fiat shown here that shares its name, but rather the imposing 1991-1994 Mercedes-Benz E-Class, a hand-built V8 monster developed and assembled with Porsche acting as Daimler's skunkworks. A rare car, its values are starting to escalate, a reality that has Neff closer than ever to pulling the trigger.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat eyes droptop SUV market with 500X convertible

Fiat will add a convertible version of the 500X crossover, Automotive News Europe has confirmed. The droptop variant will retain the side structure of the hardtop version, including the doors and door frames, and will utilize a roll-bar canvas top that incorporates the rear window, similar to the design of the 500 Cabrio. The open-air crossover is due to begin production this year. There's no word from FCA's U.S. arm on whether the model will come to the United States. Fiat's U.S. dealers might very well want it, given that they just lost the 124 Spider and the 500L hatchback for 2021. This despite the unenviable sales track record for crossover convertibles. Outside of hardcore off-roaders like the Jeep Wrangler (and, by all appearances, the new Ford Bronco), the notion of a convertible SUV has proven to be a sales flop. The odd-duck Nissan Murano Cross Cabriolet, which at least made more of an effort with its two-door body and full soft top, was nonetheless an embarrassing failure that expired with the second-generation Murano in 2014. Land Rover's first-generation Range Rover Evoque already had a two-door body style when it, too, took a stab at the idea with the Evoque Convertible for 2017. The Evoque was already something of a high-end fashion statement, so maybe the beautiful people who summer in the Hamptons or the south of France would want to bop around town in a baby SUV that allowed them to show off their fabulous selves. Turns out, no. The Evoque convertible pointedly was left on the shelf (along with the two-door hardtop) when the model was redesigned for 2020. Maybe things will be different for Fiat. In Europe, the 500X convertible will go up against the only other vehicle of its type, Volkswagen's T-Roc Cabriolet. At the launch of that VW in late 2019, Volkswagen's board member in charge of marketing asserted that the idea of combining a convertible and a crossover was "a great opportunity," and yet he also said, "From a rational side, you would never go into the cabriolet market.” For Fiat — as well as for Volkswagen — it's likely that one of those sentiments will prove correct.