2014 Fiat 500l Lounge on 2040-cars

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Fiat 500 Cattiva on the way

While its dealer body has been clamoring for new and larger models, Fiat has actually done a pretty good trade selling all manner of 500 variants, from the standard hatchback and 500C cabriolet to its Abarth models, 500e electric runabout and special editions like the Gucci.
Fiat USA was a little slow out of the gates as it built up brand awareness and its dealer network, but it's now chugging along, with combined 500 model sales outselling that of its arch rival Mini (provided you subtract the Countryman crossover, a model for which Fiat has had no direct competitor up until this point). Franchisees are finally about to get the bigger, broader-appeal model they've been seeking in the form of the five-door 500L, but Fiat is still going to be devoting a lot of attention to their whisker-faced icon, the Cinquecento.
As proof, at the first drive event of the 500L in Baltimore, Fiat North America boss Jason Stoicevich confirmed that his company will produce a production version of the 500 Cattiva concept shown at the Detroit Auto Show in January. Stoicevich wouldn't divulge the model's pricepoint or availability timeframe, but he told us, "I can guarantee you it will happen. I just can't tell you when."

Abarth 695 Biposto revealed as quickest Fiat 500 yet

The Fiat 500 is supposed to be a budget model - something you can pick up with less than twenty grand to your name. But once Abarth gets its hands on it, all bets are off. The Scorpion brand is charged with getting the most performance it can out of budget-oriented vehicles like the Cinquecento and Punto, and that's just what it's done with the new 695 Biposto.
Billed as the "fastest street legal Abarth ever" (quickest?) and unveiled at the Geneva Motor Show, the 695 Biposto packs a 1.4-liter turbo four that's been tuned to produce 190 horsepower - a good thirty more than the already entertaining Fiat 500 Abarth we get in the United States. With a robust power-to-weight ratio - the highest in its class, according to the Italians - the 695 Biposto can hit 62 miles per hour from a standstill in just 5.9 seconds, more than a second quicker than the US model.
Now if you saw the name Biposto and figured out that means just two seats, you're spot on: in its campaign to trim excess fat, Abarth has ditched the rear bench and replaced the front seats with a set of Sabelt racing buckets with four-point harnesses anchored where the rear seats would be. The fixed plexiglass front side windows do their part, too. It's also been fitted with adjustable shocks, an MXL digital data recorder, a titanium rear roll bar, Brembo brakes and 18-inch OZ alloys.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.