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2015 Fiat 500X offers Italian Renegade spirit

The 500X will be built alongside the Jeep Renegade at Fiat's Melfi, Italy factory, with sales to begin during the first half of 2015.
Fiat is following up on the March unveiling of the Jeep Renegade with its own compact crossover, the oft-rumored and teased 500X, which is making its big debut later today at the 2014 Los Angeles Auto Show.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat 500X Pop gets Sport Appearance Package

At last November's L.A. Auto Show, Fiat debuted a new trim for the 500X compact crossover, the 500X Sport. Attempting to add a "youthful, sporty appearance" to the 500X lineup, the Sport model included the new Rovente Red color, shed the dark molding and cladding on other trims, and adopted new exterior elements like fog lights and dual chrome-finished tailpipes. The model hasn't made it to the Fiat USA site yet, but Mopar Insiders says there is more sportiness on the way for the 500X. The base Pop trim will get a Sport Appearance Package to inject some exterior pizzazz at for thousands less than the price of the Sport model. The package add the front and rear fascias from the Sport model, front fog lights, body-colored wheel arch moldings and side sills, 18-inch aluminum sport wheels, dark gray accents throughout, and "dual bright exhaust tips." As far as we can tell, the Pop with the Sport Appearance Package differs outside from the proper Sport trim by retaining the halogen projector headlights, fitting darker fog light housings, and being limited to 18-inch wheels. The standard Pop only comes with 17-inch wheels, the standard Sport trim with an 18-inch wheel but it offers an optional 19-inch wheel wrapped in Michelin rubber. Also, major options on the Pop don't change, meaning it won't offer the choice of a black roof as on the Sport trim. The Sport trim makes a host of changes to the inside, too, which the Sport Appearance Package doesn't. Buyers can order the jaunty overhaul for the Pop in four colors: Bianco White, Grigio Moda, Italia Blue, and Rovente Red. The Sport Appearance Package will cost $795, meaning one could get out for $27,030 after destination but before taxes and fees. The Sport trim was announced with an MSRP of $29,390, making it the second-most-expensive 500X in the range, above the $27,740 Trekking, below the $30,990 Trekking Plus. The Sport Appearance Package has not appeared on the Fiat USA configurator yet, but it shouldn't be far off.  Update: A previous version of this story incorrectly stated the Sport trim was not on the Fiat USA configurator. Only the Sport Appearance Package hasn't appeared yet. The mistake has been corrected. Related Video: