2014 Fiat 500c Abarth on 2040-cars

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Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

2013 Fiat 500 Abarth Cabrio

To no one's surprise, I was stoked about the Fiat 500 Abarth Cabrio. I've always enjoyed the exquisitely flawed driving dynamics of the 500 Abarth hardtop, and the idea of being able to fold the top back and take it all in with some fresh air blowing around was really appealing. That super awesome exhaust note would no doubt be even more audible without a huge chunk of sheetmetal and glass in the way, and even with the slight weight penalty (33 pounds versus the hardtop), the Cabrio should still be just as tossable as ever.
So when the Fiat arrived at my door, I slid the roof back and stowed the normal press car paperwork in the glove box so it wouldn't fly about during what ended up being a genuinely spirited drive. I had a great time, and my subsequent days with the 500 Abarth Cabrio were just as enjoyable. Sunshine, Italian supercar-like rumble, and hilariously fun dynamics. Awesome.
But then I remembered my paperwork in the glovebox. And when I examined the fine print, my jaw dropped. The bottom line: $31,100, including $700 for destination. For a Fiat 500. Ouch.