2014 Fiat 500c Abarth on 2040-cars

Auto blog

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

In the Fiat 500X, the little things leave big impressions

When it comes to evaluating cars, we at Autoblog strive to tell you about the important things like how well they handle, how fast they are, and how comfortably they ride. These are all key pieces in the good car puzzle. The thing is, some cars also have small, but endearing details that are glossed over because they won't make or break our opinions of the vehicles. But they're features that make us smile anyway, and our long-term 2016 Fiat 500X happens to have a couple of them. The other week I had the Italian crossover for a day, and when I took off for lunch, I found the first surprise between the front seats. Unlike some other automatic transmissions with manual shift gates, this one actually uses the proper, racing-style sequential layout: pull back to shift up, and push forward to shift down. Some car companies flip that pattern, which I can only assume makes more sense to people that don't think about shifting. The 500X's other little surprise came that night as I drove home, but to properly explain why I loved it, I have to first talk about a different car. I own a 1999 Mazda MX-5 Miata, and one of my favorite things about it is that I can cruise around with one hand on the steering wheel and my elbow resting on the window sill. It's the most chill driving position imaginable. Unfortunately, as beltlines have crept higher and higher, and doors have migrated farther from the edges of the seats, the opportunity to drive this way has effectively vanished. To my delight as I drove home in the 500X, I discovered the little crossover bucked the trend. I'm not sure how, but it has window sills that are prime elbow perches. Neither of these features change my overall opinion of the vehicle, but they're worth noting because Fiat didn't have to include either of them. It's just a mass-market crossover, so a racing-style shifter and a comfy window sill would probably go unnoticed by most buyers. Yet, despite those facts, some designers decided the car would be better with these details. For that reason, I'm happy to draw attention to these designers' extra effort, and I will appreciate it every time I'm behind the wheel of our 500X. Related Video:

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA