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Fiat 500e order guide shows $32,500 starting price for the U.S. market

UPDATE: After publishing this post, Fiat announced its Fiat Pass with some images of the 500e Red, one of the initial trims to ship to U.S. dealers. The pass is "a digital collectible that acts as a social VIN to unlock fun rewards and extraordinary experiences that celebrate the FIAT brand’s iconic heritage and its shared, sustainable future." The benefits of signing up for an as-yet-unknown price include priority access to order the 500e Red, digital art, "mobility credit" for driving the 500e, and "priority access to future vehicle releases." Here's a photo of the 500e Red, followed by the original post: Last year, Fiat said its cute, dinky 500e electric hatchback would go on sale here at the beginning of 2024. We're not far from the calendar's big turn. Fiat's U.S. site opens with a banner telling us, "Get ready to revel in the details," December 5 being the day to unlock 500e specs and to "Take a closer look at all-electric Italian engineering." While we wait, Cars Direct did its usual, finding an early order guide with an MSRP for the 500e: $32,500, excluding destination. If that's the number that ends up on window stickers, the electric two-door would fall between the two trims of the single ICE four-door Fiat currently sells here, the $30,245 500X Pop Techy Traveler and the $33,275 500X Sport Sporty Socialite. All prices exclude the destination charge unless noted. This MSRP also puts the 500e under all but four EVs on the market at the moment, the $28,140 Nissan Leaf, the $26,500 Chevrolet Bolt, and the $27,850 Bolt EUV, and the $30,900 Mini Cooper SE. In fact, $32,500 is less than the price of the bygone 500e; when it left the market in 2019, it cost $33,210. That's an ostensible difference of $710, however — and this might be the most frightening sentence we write all day — the U.S. Bureau of Labor Statistics CPI Inflation Calculator tells us that $33,210 in May 2019 is equivalent to $39,898.76 in October of this year. We only have European specs to go on until December 5. In Italy, the 500e runs on a 42-kWh battery powering a single motor on the front axle capable of 117 horsepower but restricted to a maximum power rating of 94. Range on the WLTP cycle is 199 miles. Our EPA-rated range will be lower, although it should handily beat the 84-mile estimated range of the old car.

VW, Fiat deny merger talks

All parties involved are actively denying a potentially Earth-shattering shakeup in the automotive universe, as a German business publication claimed that Volkswagen and Fiat have been discussing the possibility of a merger.
The magazine, Manager Magazin, claimed that Fiat was looking to ditch its volume automotive business in order to focus even more heavily on Ferrari, according to Automotive News Europe. The report claims that the merger would allow Chrysler to help bolster the Volkswagen brand in the United States.
Not surprisingly, Volkswagen, Fiat and the Agnelli family (which owns a 30-percent stake in FCA) have all denied this report. VW has said it's focusing on efficiency within its own group, and isn't looking at any takeover plans, according to AN. The Agnelli family, meanwhile, has also denied talks, while Fiat officials say are unaware of any talks.

Fiat is quitting the minicar segment it dominates

Fiat plans to exit the minicar segment its global empire is built on. Strict safety and emissions regulations looming over the European new car market will soon make developing pocket-sized models prohibitively expensive, so the Italian firm will shift its attention to the next segment up. "In the very near future, you will see us refocus on this higher-volume, higher-margin segment, and that will involve a move away from the minicar segment," announced Fiat Chrysler Automobiles (FCA) boss Mike Manley during a recent conference call with analysts. He didn't provide a specific time frame, but industry trade journal Automotive News speculated the move will happen by 2024. The 500 and the Panda, Fiat's entries in the segment, continue to sell relatively well in spite of their age. The 12-year old 500 was the 16th best-selling car in Europe in 2018; the eight-year old Panda finished in 20th position, but it led the Italian sales chart by a significant margin. Fiat already announced the next-generation 500 -- which likely won't be sold in the United States -- will only be offered with an electric powertrain, but the current car is expected to remain in production for as long as possible. The Panda's future is murkier; the 2019 Centoventi concept hinted at an electric replacement, but Manley's statement seemingly suggests Fiat shifted the project to the back burner. The next-generation 500 will make its debut at the 2020 Geneva auto show and go on sale shortly after. While the model will live on as an electric car, Fiat will focus on slightly bigger subcompact cars that enjoy thicker profit margins, like the Renault Clio and the Volkswagen Polo, Europe's second and third best-sellers (behind the Golf) in 2018. The Italian firm left the segment when it deep-sixed the Punto in 2018; it's now looking for a way back in. The on-going tie-up with Paris-based PSA Group would give it access to the new platform found under the Peugeot 208 and the Opel Corsa. It was developed with gasoline-, diesel-, and electric-powered drivetrains in mind. Fiat's rivals on the European market have recently come to a similar conclusion. The Ford Ka+ and the Opel/Vauxhall Karl retired earlier than expected, decisions partly blamed on sluggish sales, and Volkswagen will allegedly drop the gasoline-powered variant of the Up! to focus on the electric model. Smart's ForTwo and ForFour have gone electric-only.