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Only best-performing US Fiat dealers to get Alfa Romeo franchises
Mon, Feb 24 2014Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers
Marchionne assures Fiat jobs will stay in Italy, amid Chrysler merger talks
Sat, 01 Jun 2013Even though Fiat CEO Sergio Marchionne has repeatedly said he won't pick up, leave Italy and take his Fiat factories with him, his occasional pointed comments about the challenges of running operations in that country has worried Italian politicians dealing with government, economic and labor-force seizures the past few years. After Fiat Industrial announced it was moving its headquarters to London and it was rumored that the car division's HQ would move to Auburn Hills, MI after the merger with Chrysler, it was worried that more Italian jobs would disappear.
Industry Ministry Flavio Zanonato sought assurances from both Marchionne and Fiat chairman John Elkann that they would "commit to the country," and it appears those assurances have been given. Unemployment in Italy is at 20-year-highs and car sales are at 20-year-lows, but Marchionne said "We have confirmed our commitments for Italy" and the company will hold steady on employment. The nation and the corporation said they would work together to "relaunch Italy's car market," although it's not clear what either of them will be able to do beyond wait it out. At the very least, Fiat's stance means there's one less ball the country's politicians have to juggle.
Fiat teases upcoming new 124 roadster
Sun, Nov 8 2015Enthusiasts have been waiting for some time for the debut of the Fiat 124. And we've had some pretty good glimpses at what to expect along the way. But now Fiat has dropped the first official teaser images to prepare us for the arrival of its upcoming new roadster. The model tipped to revive the number 124 represents Fiat's version of the program that has already given us the new Mazda MX-5 Miata. The Italian counterpart was originally slated to wear the Alfa Romeo badge, but concerns that customers wouldn't welcome an Alfa made in Japan led FCA to repurpose the program as a Fiat. That brand already produces its vehicles in locations around the world, including the 500 in Poland and Mexico, the 500L in Serbia, and the upcoming Tipo in Turkey. Another Fiat made in Japan, then, wouldn't be as much of a stretch as it would be for Alfa Romeo, which manufactures exclusively in Italy. As we were able to see from the most recent spy shots, the Fiat 124 will adopt similar (if not identical) proportions and layout to the MX-5, but with its own unique sheetmetal. And that, as you can see from these line drawings, will include a prominent belt line melding into a muscular rear haunch. Expect FCA's own engines to slot in under the hood, including the turbo four from the Fiat 500 Abarth and the more potent one from the Alfa Romeo 4C. Given Fiat's timing in releasing these teasers, we have a good feeling the 124 could debut at the LA Auto Show later this month. The SoCal auto expo always proves a good setting at which to unveil a new convertible – especially one as vital to a brand's US presence as the 124 will be for Fiat. So watch this space.