2013 Fiat 500 Sport on 2040-cars

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Fiat reveals oddball FCC4 in Sao Paulo

The striking new concept vehicle seen above is called the FCC4, which stands for Fiat Concept Car... with, um, four doors. We're not quite sure what else to call it, because the Fiat Design Center Latam (as in, Latin America) has apparently tried to transcend market segments and traditional bodystyles as much as possible. It's sort of like a four-door coupe, riding high on a jacked-up suspension, with what looks at first like a pickup bed but is actually covered by a sloping glass fastback.
And we thought the Strada was weird.
This Sao Paulo Motor Show showcar is the kind of thing that makes the BMW X6 look positively conventional. Only BMW actually, you know... built theirs and put it on the market. And then it built another. The FCC4 is also longer than an X6, and less than two inches smaller in both width and height. All that weirdness is done up in metallic blue with LED lighting and a face that looks like someone gave the Range Rover Evoque a fat lip.

Fiat and PSA predicted to be Europe's biggest losers in 2013

Industry observers are expecting Europe's new vehicle sales to fall to lows not seen in decades, with Fiat and PSA/Peugeot-Citroën sitting in the lead car of the plummeting coaster. Both of those automakers traditionally count on the southern part of the continent for sales, yet consumers in that region have slowed spending due to the financial crisis.
Compounding the problem for Fiat is a lack of new product, as CEO Sergio Marchionne has stalled development to conserve cash during the downturn. PSA has invested in new vehicles, but aggressive price wars have forced it to sell its product with steep discounts. Making matters even more difficult, both companies may have their credit ratings cut this year. That would raise borrowing costs and only deepen the wounds.
The news isn't just bad for Fiat and PSA. Analysts are predicting that volume automakers in Europe lost 8 billion euros (about $10.68 billion in today's rates) overall in 2012, and they won't break even until mid-decade.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.