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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Junkyard Gem: 1980 Fiat 124 Spider with slushbox

The original Fiat 124 Sport Spider sold like crazy in the United States, with its cheap price tag, raucous-sounding Fiat Twin Cam engine, cool Pininfarina lines, and happy convertible top. They were finicky and fragile, and they broke frequently, so most of them ended up under tarps in driveways and back yards. I have been crawling around in wrecking yards for 34 years now, and the numbers of discarded, never-going-to-get-around-to-this-project 124 Spiders in those yards have remained pretty constant; I see a half-dozen or so junked examples every year, year after year. What I had never seen before now, however, is a Fiat 124 Sport Spider with an automatic transmission. Sure, this car had an optional GM-sourced slushbox available, just as the MGB had a Borg-Warner automatic option, but a car buyer during the Malaise Era generally understood that the only reason to get a flaky, impractical European sports car was for the joy of driving something so lightweight and nimble. Bolting an automatic to one was like chaining a urine-soaked phone book to a jackrabbit. I never believed that anyone actually got the automatic, but here's proof that at least one buyer did. Actually, 80 horsepower in a Fiat with an automatic would be slightly less miserable than 62.5 horsepower in an MGB with an automatic. So there's that. Related Video: Featured Gallery Junked 1980 Fiat 124 Sport Spider in Denver junkyard View 15 Photos Auto News Fiat fiat 124 spider

Fiat and UAW back at negotiating table over Chrysler stake

We knew there'd be no Chrysler IPO before the end of this year, but Fiat is determined to get the best run going into 2014 and is back at the poker table with the UAW. The delay was said to be Chrysler's desire to clean up a tax issue with the IRS; turns out that also bought the carmaker time to try and close a deal for the UAW's 48.5-percent stake in the company before the IPO happens.
Whereas the price Chrysler was willing to pay was once more than $1 billion under the UAW's asking price, the gap has closed to just $800 million of late. A recent valuation of the company at $10 billion - a valuation the UAW has disputed - means Fiat would be looking to pay about $4.2 billion instead of the $5 billion that the UAW seeks. But the UAW needs to hold out for the highest amount it can get because its pension obligations through the Voluntary Employee Benefit Association (VEBA) are $3.1 billion greater than the VEBA's assets, which include the Chrysler stake.
There's a clause in the agreement that Fiat can buy the VEBA shares for $6 billion, but Fiat CEO Sergio Marchionne has said that the UAW "should buy a ticket for the lottery" if they even want $5 billion. The UAW, though, has more time to wait; it's Fiat that wants access to Chrysler's $11.9-billion war chest and that would like to avoid the risk of paying the full $6 billion for the UAW share if the float really takes off. With other valuations of Chrysler as high as $19 billion, a hot IPO could make that $6 billion look like a bargain.