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Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.

Fiat 500L gets a much needed update for 2018

The Fiat 500L is one of those love-it or hate-it vehicles. Fiat's largest US vehicle has been knocked for questionable styling, poor build quality, and reliability concerns. That's why the new mid-cycle refresh is so important, as the Fiat says 40-percent of the components on the 500L are all new. Styling is much more aggressive, and a new trim level promises some semblance of off-road readiness. The 500L still keeps the general not-quite-a crossover shape, but the front and rear fascias have been redone. The front is more upright, losing that slack-jawed look of the current model. The lower air intake and foglight surrounds are big and wide, with contrasting chrome and black plastic. The lighting is similar to the current model but has been updated with LED accents. Of course, the requisite Fiat badge and mustache are in place. It's a similar story out back. The 500L retains the same general shape, but it's a little more masculine and angular. There are new chrome accents on the bottom of the bumper along with new reverse and rear foglights (for Europe). There are 10 colors available for the 500L, with three options for the roof: body color, gloss black or white, or matte black. All in, Fiat says there are 37 color combinations. Like the exterior, changes to the interior are more refreshed than all-new. Up front, the biggest changes are to the steering wheel, instrument cluster and infotainment system. A speedometer and tachometer flank a 3.5-inch color display. Like the Fiat 500X, the 500L will have a multitude of menus and options to flip through. The infotainment has been updated with the latest version of FCA's excellent UConnect system. That means standard Apple CarPlay and Android Auto. For Europe, there are three basic configurations: the five-passenger Cross, and optional seven-passenger Wagon, and Urban. There are various trim levels within each configuration, though the long-wheelbase seven-passenger versions are unlikely to make it to the US market. The big news is the Cross, which gets a 25mm lift, skid plates, unique front and rear bumpers, and new wheels and tires. While there are new drive modes, Fiat doesn't make any mention of all-wheel drive. Customers with the need can step up to the smaller but more traditional 500X. The 500L has been a slow seller here in the US. It's unclear when the new model will go on sale, but it's good to see Fiat breathing some life into a slim product line.