2013 Fiat 500 Conv. Gucci Model.under 600 Miles..as New..save Thousands!! on 2040-cars

Auto blog

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

2013 Fiat 500e

Cinquecento's Electrifying One-Price Strategy Is A Gas
America's electric vehicle segment is getting crowded, but sales remain tiny compared to the overall market. Listening to EV pitchmen, a key phrase heard over and over is "no compromises." This particular EV, the seller says, offers all* the things you want in a car, without the gasoline and without compromises. That asterisk thing? Well, sure, the electric vehicle paradigm requires you rethink the "one car that does everything" mentality, but once that's out of the way, there are no compromises here. No siree.
Of course, all EVs require compromises - but the truth is that every car forces owners to make compromises. Big SUVs don't always fit into parking spaces and suck down fuel. Subcompacts can't hold a gaggle of children and dogs. High-performance sports cars compromise wallets. Once you wrap your head around the idea that choosing electric is an option just like vehicle size or color - where no one choice is right for everybody, even if it's perfect for some - the 2014 Fiat 500e, going on sale this summer, asks a simple question: when you're driving in a city, why would you drive anything except an EV?

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.