2013 Fiat 500 Abarth Hatchback 2-door 1.4l on 2040-cars

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Fiat 500 Gucci Edition returns, priced from $23,750*

Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring - but just like last time, Fiat will only be offering the Gucci 500s for a limited time.
Fiat will offer Gucci versions of both the hardtop 500 and cloth-top 500C, priced from $23,750 and $27,750, respectively, not including *$800 for destination. That's a pretty big price jump over the $18,500 500 Lounge hardtop - you could get the higher-output Turbo or Abarth models for the same or even less cash - but seeing as how Fiat had no trouble moving any of the Gucci-branded 500s last time they came to town, we're sure these will still fly off dealer lots.
And it's not like you don't get some fancy content for that coin. There's a new interior environment that either can be done up in all black, or a black/white contrast, to match the exterior color choices of, well, black or white. There are high-quality leathers used throughout the cabin, as well as satin chrome accents. Outside, the signature Gucci green/red/green stripe runs along the beltline on hardtop models, and along the cloth top on the 500C. Gucci badging is found on the door frames, accented with chrome mirrors and door handles. And of course, there are unique 15-inch aluminum wheels with the interlocking "GG" design on the center caps.

2015 Fiat 500 Abarth automatic targets broader appeal

There aren't many manual-transmission-only offerings on the US market, and now there's one fewer. The 2015 Fiat 500 Abarth has just gone into production with a newly available automatic option.
We've known that the hair-raising, high-performance Cinquecento has been scheduled to get a two-pedal setup for some time, but now we have more specifics on the gearbox itself. According to Fiat, the six-speed automatic is derived from the same Aisin unit used in the standard 500, but it's been substantially reengineered to cope with the 1.4-liter MultiAir turbo engine's added power. Allison Singer, a vehicle integration engineer on the 500 Abarth's development program tells Autoblog that the modifications to the gearbox include "gears that have been reinforced and a few extra clutch plates," among other changes. Unfortunately, there are no paddle shifters, as the 500's steering wheel was not designed to accommodate them, but at least there's a +/- manual gate on the gearshift lever.
Interestingly, the automatic brings with it substantially different power numbers than its manual counterpart. The new model receives 157 horsepower and 183 pound-feet of torque, which is 3 horsepower less than the manual, yet it packs a whopping 13 pound-feet more torque, which should aid drivability. By comparison, the five-speed manual 2015 Abarth registers 160 hp and up to 170 lb-ft. New features that come with the auto include a dedicated sport mode, rev-matched downshifts, fuel-cut upshifts, shift logic that holds gears in corners and 'fast-off' situations, along with sharper throttle tuning. Despite the added torque, Singer admits that "The manual will probably be a tiny bit quicker as far as performance goes," but she is confident that the transmission's availability will open the car up to a much broader market of buyers.