2012 Fiat 500c Convertable "no Reserve Auction" on 2040-cars

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Fiat's 'Environmentally Sexy' online matchmaking site amuses

Oh, Fiat. You're so witty and attractive and... environmentally sexy? That's the idea put forward by the automaker's latest 500e marketing campaign, which is centered around the company's "dating" site, EnvironmentallySexy.com.
Visitors answer a series of questions to be matched with their perfect Fiat 500e. Questions such as:
"Honestly, I'm here because I..."

Fiat celebrates 30 years of Panda 4x4 with Antartica edition [w/poll]

Typically, 4x4s are rather large affairs, but the Fiat Panda stands resolutely against the trend. And what's more, it's done just that for 30 years now, over the course of which Fiat has rolled out three successive generations and sold over 400,000 examples of the little off-roader that could. So to celebrate three decades of the Panda 4x4, Fiat is rolling out this special edition.
Called the Fiat Panda 4x4 Antartica, it's set to debut next week at the Frankfurt Motor Show alongside a new Black Code trim for the Freemont (known to us as the Dodge Journey) and an anniversary edition Abarth 595. Fiat has based this special edition on the Panda 4x4 Rock and upgraded it with two-tone paint, 15-inch diamond-finish alloys, orange trim, fog lights, tinted glass and special badging. Inside, it's got gray and orange upholstery, and European buyers can order it up with either the 85-horsepower 900cc TwinAir engine or the 75hp 1.3-liter diesel.
A limited run will reach European showrooms by the end of the year. But we wonder... should Fiat consider bringing the Panda Stateside to share floor space with the diminutive 500? Have your say in our informal poll below, and feel free to read through the press release, too.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.