2012 Fiat 500 Sport, Loaded With Everything But Miles! on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Stellantis' ACC JV plans to start operations at Italian gigafactory in 2026

MILAN - ACC, a joint venture of Stellantis, Mercedes and TotalEnergies, said on Friday its planned Italian battery making plant was expected to start operations in 2026. The plan will involve an overall investment worth over 2 billion euros ($2.1 billion) in Italy, including public funds, ACC said in a statement after meeting unions in Rome. Carmaker Stellantis has plans to develop three 'gigafactories' in Europe to serve its increased production of battery electric vehicles. They will be built in France, Germany and Italy, through ACC, with a capacity of 40 gigawatt hours (GWh) each by 2030. The Italian project will be set up in the southern city of Termoli, through the conversion of an existing Stellantis engine and gearbox plant, currently employing around 2,000 workers. It should start operations at the beginning of 2026, while it should reach full capacity in 2030 with at least 1,800 employees, ACC said in the statement. ($1 = 0.9377 euros)   Green Plants/Manufacturing Fiat Electric Future Vehicles

Fiat E-Ducato is Stellantis' first all-electric delivery large van

MILAN, Italy — Stellantis on Thursday launched its first fully electric large van, the Fiat E-Ducato, as part of its bid to expand its range of battery electric and hybrid vehicles. Stellantis has said it would offer electric versions of almost all of its European lineup by 2025, as the auto industry faces regulatory pushes in Europe and China to accelerate the shift to zero-emission vehicles. The E-Ducato, is already available for orders to clients and will be followed this year by other similar large vans produced by Stellantis under the Peugeot, Opel and Citroen brands. The E-Ducato's performance can match that of a diesel van, Fiat says, with the electric motor producing torque of 206 pound-feet and up to 122 hp. Acceleration of 0-50 km/h (31 mph) is done in 5 seconds. The E-Ducato has two battery blocks available: 47 kWh and a best-in-class 79 kWh, and will ultimately have four types of charging modes, three of them available at launch. Range figures in an urban delivery setting are 146 miles with the 47-kWh battery, and Fiat say the E-Ducato can travel up to 229 miles on a charge in a more urban delivery setting. It can take a 60-mile charge in a half-hour. Batteries have a warranty of 8 years/99,000 miles on the 47-kWh model and 10 years or 136,000 miles on the 79-kWh version. The E-Ducato is produced in Atessa, Stellantis' only plant in Italy running almost at full capacity, but will have its electric powertrain installed in Turin's Mirafiori. Stellantis, formed at the start of this year through the merger of Fiat Chrysler and Peugeot maker PSA, is Europe's largest light commercial vehicle maker. It already offers full electric versions of medium-sized vans and said it would start deliveries in Europe of its first medium-sized vans powered by hydrogen fuel cells by the end of this year. The E-Ducato was developed in a partnership with delivery service DHL.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.