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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Playboy's Playmate of the Year gets a Fiat 124 Spider

As Playboy's latest – and possibly last – Playmate of the Year, we have little doubt that Eugena Washington can get a ride in just about any car she wants. But for the next two years she'll be driving herself around in a 2017 Fiat 124 Spider – the model that FCA has fittingly positioned as the automotive equivalent of Viagra. A two-year lease on the Japanese-made, Italian-styled roadster is part of Washington's prize package for winning the magazine's top honor, along with $100,000 in cash. The actress and model has already made it to the top three in the seventh season of Tyra Banks' show America's Next Top Model and has appeared in advertising campaigns for Lexus, Target, and an array of cosmetics brands. Eugena is the publication's 57th Playmate of the Year, and the third black woman to receive the title (following 1990's Renee Tenison and Ida Ljungqvist in 2009). But she may also be the last as the magazine, in an historic move, transitions away from nudity in print and into the mainstream to compete with publications like GQ and Vanity Fair. Related Video: Eugena Washington, Playboy's 2016 Playmate of the Year, With All-new 2017 Fiat 124 Spider May 12, 2016 , Auburn Hills, Mich. - Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year. Along with her title, Washington receives $100,000 in prize money and a two-year lease on the all-new 2017 Fiat 124 Spider. Reviving the storied nameplate, the all-new 2017 Fiat 124 Spider brings its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design. Washington is featured on the cover and a 10-page pictorial inside Playboy's June 2016 issue. Click here for more from the May 11 announcement. ### Playboy Names Eugena Washington Its 2016 Playmate Of The Year LOS ANGELES, May 11, 2016 /PRNewswire/ -- Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year and will be formally introduced to press today at the Playboy Mansion in Holmby Hills, California.