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The Fiat 124 Spider's future is uncertain

Earlier this month, Fiat brand CEO Olivier Francois explained to Autocar that Fiat would re-focus on “the right balance between the two dimensions: the Fiat 500 family and family transportation. There will be no big cars, no premium cars, no sporty cars because they have no legitimacy. We will be present in the C-segment [Ford Focus class] but not much more. All models will sit within 3.5m and 4.5m (11.5 to 14.8 feet). This is where Fiat will play. We need more EVs. And we need more 500 models that look legitimate enough to take higher pricing.” Francois didn't say the 124 Spider is doomed, but Autocar understands that a second generation of the Mazda MX-5/Miata-based roadster is "unlikely." The comments on the 124 Spider come in the wake of Fiat pulling the droptop from the UK market because the car wasn't making money. The CEO said the partnership that created the convertible made sense, yet that while the 124 is profitable overall, "such a car may not be key to the future of the brand. It is not what IÂ’d call a pure, absolute Fiat, but for now, it remains an interesting opportunity.” The 124 Spider costs a touch less than the MX-5/Miata in the U.S., the opposite of UK pricing; nevertheless, the Mazda handily outsells the Italian after three years on sale. If Mazda keeps the fourth generation Miata around for 10 years as it did with the third generation, though, there could be a few years left to enjoy the 124 Spider even in the face of declining sales. The future of the Fiat brand in Europe will be built on the 500 on the next Panda city cars, joined by "a range of larger vehicles suitable for families;" one-third of the city cars sold in Europe are Fiats. The brand's U.S. lineup, aside from Abarths, is four 500-based cars and the 124 Spider. The 500 range will go upscale in order to justify higher prices to pay for electrified 500 and Panda platforms. A new electric 500 is expected next year, Francois describing that car in March as, "A new 500, totally renewed. A new object. Totally electric. It's kind of an urban Tesla, with beautiful style.

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.

Junkyard Gem: 1978 Fiat 124 Sport Spider

Before the Fiat 124 Spider was a Mazda, it was the 124 Sport Spider, the two-seat convertible version of the huge-selling (in Europe) 124 sedan. Sold in the United States from the 1968 through 1985 model years (with the final few years sporting Pininfarina badges, courtesy of Malcolm Bricklin), these fan and affordable cars were once everywhere on our roads and owners have tried to hang onto them even after they break down. As a result, I see about as many 124 Sport Spiders in junkyards these days as I did 40 years ago, when you could still buy them new. Here's a little red devil of a '78 Sport Spider, found in a San Francisco Bay Area car graveyard a few years back. This car's main sales rival in the United States was the similarly fun and affordable MGB, and I still find plenty of those in the boneyards to this day. The MGB was sturdier but a bit more primitive than the Sport Spider, and both suffered from maddeningly unpredictable electrical systems. The price tag on this car was $6,495, or about $30,780 in 2022 dollars. The 1978 MGB cost $5,649 ($26,770 now) that year. If you wanted the much quicker Alfa Romeo Spider in 1978, you had to shell out $9,195 ($43,570 today). While the MGB's antiquated pushrod straight-four made just 62.5 horsepower in 1978 (yes, British Leyland claimed that half-horse), the '78 Sport Spider put out 86 horsepower from its DOHC engine. The curb weight of the Spider was lower, too (2,180 pounds versus the Brit's 2,338 pounds). This one has a much-faded 1990 San Francisco residential parking permit, for Zone C. That's the upscale Nob Hill neighborhood, where this car must have seemed a little too much on the proletariat side. These cars tend to spend decades sitting in a driveway or yard, awaiting repairs that may never come. Eventually, reality comes calling and they take that final tow-truck ride to a place like this. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Motorcars in the great European tradition.