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Fiat 500X teased ahead of Paris debut

One of the expected debuts at next month's Paris Motor Show will be the alleged platform-mate to the upcoming Jeep Renegade. That car, the Fiat 500X, has been subject to a fair share of speculation and spy photos, but Fiat has been mostly quiet on the matter. That is, until now.
The Italian manufacturer has released this 39-second teaser video which provides a first, fleeting glimpse of the new mini-CUV, allowing us to determine a few styling features.
First, the styling appears to be a rather significant departure from the polarizing looks of the 500L, with the rear end looking more akin to the standard 500. The front fascia is tweaked and looks ruggedized, with what looks like a protective treatment under the lower intake. The profile features a more dramatic greenhouse, with a significantly larger, aggressively raked D-pillar. The body rides noticeably higher, as well.

Fiat 124, 500L dead for 2021; 500X gets $250 price hike

2020 is the final model year for the Fiat 124 Spider and the 500L, FCA announced Wednesday. The Miata-based roadster and family-ish hatchback will not return for 2021, slicing Fiat's U.S. portfolio to just a single model in one fell swoop.  "For the 2021 model year, the Fiat lineup will feature the Fiat 500X small crossover, which offers unique and functional Italian design, standard all-wheel-drive capability, 9-speed automatic transmission, 30 mpg highway and best-in-class 210 lb-ft of torque," Fiat said in its announcement. "The Fiat 124 Spider and the Fiat 500L will be discontinued after the 2020 model year." A joint-development project between Mazda and FCA, the reborn 124 Spider was originally supposed to be an Alfa Romeo. At what seemed like the last minute, labor issues and an Alfa product development shuffle shunted the project to Fiat. The final product was an interesting blend of Italian and Japanese style and engineering. The engine and exterior design were provided by Fiat; the platform, transmission and interior all came from Mazda. The result was a slightly heavier and more powerful roadster than the Miata on which it was based. As an added bonus, the enthusiast-friendly Abarth model, with the same upgrades Mazda offered on the MX-5 Club, was cheaper trim-for-trim, especially after Fiat's far more generous discounts. Since then, the 124's advantages have been somewhat overshadowed by improvements to the Miata, which got a more potent engine for the 2019 model year.  On the other hand, we wouldn't blame you if you'd forgotten that the 500L was still in production at all. Apart from a core group of loyal buyers, the frumpy hatchback never really caught on in the United States.  Fiat also announced several trim updates and some pricing changes for its sole remaining model. The base 500X gets a $250 price hike (up to $26,335 after a $1,495 destination charge), and Fiat is introducing new packages for the Sport model to give potential customers more flexibility.  The Fiat's platform-mate, the Jeep Renegade, remains cheaper, but its standard engine is the naturally aspirated 2.4-liter Tigershark"4-cylinder, while the 1.3-liter turbocharged engine is a $1,495 upgrade. 

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.