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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

PSA shares rise following FCA's breakup with Renault

Shares in Groupe PSA, parent company of automakers Peugeot, Citroen and the DS brand, rose on Thursday as analysts considered the possibility that Fiat Chrysler could turn back to PSA after withdrawing its $35 billion merger offer for Renault. "Both parties have acknowledged the need for scale or [mergers and acquisitions] and may pursue other opportunities. If Nissan was an obstacle (to an FCA-Renault deal) PSA-FCA discussions could resume," wrote brokerage Jefferies. Back in March at the Geneva Motor Show, rumors started swirling that PSA was interested in a potential merger with FCA. Mike Manley, who took over at the helm of Fiat Chrysler following the death of Sergio Marchionne, had indicated a willingness to look into potential partnership options. Of course, that was all before FCA proposed a merger with Renault — with that deal now off the table, attention naturally turns back to PSA, which is also based in France. "We expect both shares to react negatively but see FCA having wider strategic options and Renault shares more downside risk near-term," said Jefferies. According to Reuters, PSA shares were up 1.5% at the time this was published, making it the top-performing stock on France's benchmark CAC-40 Index. Renault saw its shares slump 7%. Shares for FCA fell 3% in early trading on the Milan Stock Exchange. Considering that FCA said in its statement confirming the withdraw of its merger offer with Renault that "political conditions in France do not currently exist for such a combination to proceed successfully," we have to wonder how keen the company is to begin negotiations with another French automaker like PSA. Those thoughts were similarly voiced by Bernstein Research analyst Max Warburton, who said (via Forbes), "Expect PSA to rise on unrealistic hopes it may be FCA's next date." Earnings/Financials Chrysler Fiat Mitsubishi Nissan Citroen Peugeot Renault FCA renault-nissan

2014 Fiat 500L to start at $19,100*

We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).
That base price gets you the 500L Pop spec, powered by a 160-horsepower, 1.4-liter MultiAir turbocharged inline four-cylinder engine (the only powerplant on offer), mated to a six-speed manual transmission. This base model comes equipped with 16-inch chrome-plated wheel covers (sexy!) and the usual list of standard features that pretty much every new car comes with. (You know, air conditioning, power windows and mirrors, etc.) Next up in the range is the 500L Easy, which adds aluminum wheels, tinted rear glass, body-colored mirror caps, uplevel seat fabric and a premium audio system. The price of entry for this better-equipped model is $20,195.
Things start to get more interesting from there, with the rugged-ish 500L Trekking coming in at $21,195. Visually, the Trekking is set apart by its two-piece front and rear fascias with graphite inserts, fog lamps and 17-inch wheels. Finally, the range-topping 500L Lounge adds a dual-clutch six-speed transmission, unique 16-inch wheels, chrome exterior accents, heated leather seats, and more. That top-trim 500L starts at $24,195, and the Lounge, Trekking and Easy models are available with a no-cost Premier Package that includes goodies like rear park assist and a 6.5-inch touchscreen Uconnect infotainment interface. Be warned, though, this no-cost option will only be available during the first year of production.