2012 Fiat 500 2dr Abarth on 2040-cars

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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show

Fiat already planning 500X Abarth performance crossover

Fiat may treat Abarth as a trim level on the 500 in the United States, but overseas it's a bona fide performance brand. The thing is that, since the demise of the Punto Abarth (and with performance versions of the Panda and 500L ruled out), the Scorpion marque has been reduced to tuning only versions of the standard Cinquecento. But that could be about to change.
The latest reports indicate that Fiat is leaning heavily towards an Abarth version of the new 500X crossover: "The 500X is a good body for Abarth," Fiat designer Roberto Giolti said to CarAdvice.com.au. "It's absolutely perfect in terms of drivability, control. The driving seat is perfectly measured to control the car. So the Abarth would be perfect." That may fall short of an out-and-out confirmation, but strikes us as a warm endorsement from a company insider if we've ever seen one.
Revealed less than two weeks ago at the Paris Motor Show, the new 500X will be available with engines ranging from 110 horsepower all the way up to 184 with the 2.4-liter Tigershark four. Given that the 500 Abarth hatchback already offers 160 hp and that the 500X is considerably larger, it would require a bit more punch, along with a tighter suspension, beefed-up brakes and more aggressive styling inside and out.