2012 500c Gucci Lounge Cabriolet Like New! Call Us Now Toll Free 877-299-8800 on 2040-cars

Auto blog

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Fiat 500X Abarth could pack 200 horsepower

Enticing as some of its products might be, Abarth has been rather limited. Fiat revived the name to serve as its performance sub-brand in 2007, tasking it with producing hot versions of the 500 and Punto. The Punto never even made it to America, and isn't even offered overseas anymore, either. But don't think that Fiat Chrysler is just going to let the Scorpion marque skate by on just one model for much longer. Abarth is expected to offer its own performance version of the upcoming Fiat 124 Spider that's based on the Mazda MX-5 Miata. But that's not all. According to Alfredo Altavilla, FCA's COO for Europe, Africa and the Middle East, the company is closely evaluating a performance version of the 500X (pictured here with Mopar accessories). "Besides the 124 and 500, we are thinking about an all-new addition to the line-up," Altavilla told Auto Express. "The 500X is one of the options being considered." If approved for production, the 500X Abarth would target the likes of the Mini Countryman JCW and Nissan Juke Nismo. It may be too early to make the call on powertrain options, but we could be looking at a retuned version of the adaptable 1.75-liter turbo four in the Alfa Romeo 4C that's also tipped to power the Abarth 124, with around 200 horsepower. That'd put it right in line with the 197 hp in the Juke Nismo, 215 hp in the Juke Nismo RS, and 208 hp in the Countryman JCW. This isn't the first time we've heard the prospect of an Abarth 500X brought up. The last time was the better part of the year ago, when we we hoped the project would lead to an amped-up Jeep Renegade as well. The Italian-American automaker has no intention of phoning it in with the Abarth 500X. "We went a bit too far with the Punto Abarth. Now our customers won't buy a fake. If the 500X becomes the addition to the Abarth line-up, it will be everything but a family version," said Altavilla. "Any new version of an Abarth car should deliver some sort of a performance enhancement, otherwise it is useless."

Recharge Wrap-up: Fiat 500e on sale in Oregon, Germany to offer EVs free parking

The 2015 Fiat 500e is now available in Oregon. The new 500e features an updated center console, as well as two new exterior colors: Luce Blu (which Fiat describes as light blue with a pearl finish) and Celeste (light blue). The 2015 500e is available for lease in California and Oregon for $199 a month for 36 months, plus $999 down. Fiat offers 500e owners and lessees 12 days of free rental per year through Enterprise in the first three years of ownership for days when the driver needs something with greater range or capacity than their small EV. Read more in the press release below. Germany moves to offer free parking to EVs in an attempt to encourage their adoption. The German cabinet has backed the bill, set to begin in spring 2015, which would also include certain hybrids in the free parking scheme. The eligible cars will get some sort of special label to make them more recognizable. Germany has a target of 1 million EVs on its roads by 2020. Read more at Bloomberg. Researchers at Oak Ridge National Laboratory have determined that the best automotive use of natural gas is to provide electricity for EVs. In a well-to-wheels analysis, using the natural gas to power efficient turbines to produce electricity uses less energy and produces fewer emissions than other fuels, including on-board CNG. The research also concludes that CNG cars are a viable option, particularly if the fuel could be integrated into hybrid vehicles. The study digs into other future technologies, and what they might mean for overall energy use compared to using natural gas as a stationary power source for EVs. Read more over at Green Car Congress. Scientists have created a new device to generate electricity from wind. Wind passing through the device causes gold-plated "tongues" to rub against PTFE tape, generating electricity using the triboelectric effect. Researchers created a triboelectric generator prototype that fit on top of a car in order to test it out. While mounting it on a vehicle may not necessarily be an ideal way to generate electricity for practical purposes, the test showed that the device works to produce a certain amount of energy at a specific windspeed, It could certainly be useful in stationary applications at the least, and might have further-reaching implications for generating electricity through wind or friction. Read more at Gizmodo.