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Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

Fiat 124, 500L dead for 2021; 500X gets $250 price hike

2020 is the final model year for the Fiat 124 Spider and the 500L, FCA announced Wednesday. The Miata-based roadster and family-ish hatchback will not return for 2021, slicing Fiat's U.S. portfolio to just a single model in one fell swoop.  "For the 2021 model year, the Fiat lineup will feature the Fiat 500X small crossover, which offers unique and functional Italian design, standard all-wheel-drive capability, 9-speed automatic transmission, 30 mpg highway and best-in-class 210 lb-ft of torque," Fiat said in its announcement. "The Fiat 124 Spider and the Fiat 500L will be discontinued after the 2020 model year." A joint-development project between Mazda and FCA, the reborn 124 Spider was originally supposed to be an Alfa Romeo. At what seemed like the last minute, labor issues and an Alfa product development shuffle shunted the project to Fiat. The final product was an interesting blend of Italian and Japanese style and engineering. The engine and exterior design were provided by Fiat; the platform, transmission and interior all came from Mazda. The result was a slightly heavier and more powerful roadster than the Miata on which it was based. As an added bonus, the enthusiast-friendly Abarth model, with the same upgrades Mazda offered on the MX-5 Club, was cheaper trim-for-trim, especially after Fiat's far more generous discounts. Since then, the 124's advantages have been somewhat overshadowed by improvements to the Miata, which got a more potent engine for the 2019 model year.  On the other hand, we wouldn't blame you if you'd forgotten that the 500L was still in production at all. Apart from a core group of loyal buyers, the frumpy hatchback never really caught on in the United States.  Fiat also announced several trim updates and some pricing changes for its sole remaining model. The base 500X gets a $250 price hike (up to $26,335 after a $1,495 destination charge), and Fiat is introducing new packages for the Sport model to give potential customers more flexibility.  The Fiat's platform-mate, the Jeep Renegade, remains cheaper, but its standard engine is the naturally aspirated 2.4-liter Tigershark"4-cylinder, while the 1.3-liter turbocharged engine is a $1,495 upgrade. 

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.