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Stormtrooper-painted Fiat 500 brings Star Wars to LA Auto Show

Some of you might have heard that Star Wars: The Force Awakens is opening on Dec. 8. FCA US is one of the brand sponsors paired up with Lucasfilm on the cinematic Third Coming, so it's been rolling out themed products to get ready. At this week's LA Auto Show it showed off a Fiat 500e draped in the same lack-of-colors as customized by Garage Italia, the artistic tuner headed by Fiat scion Lapo Elkann that recently brought us the Alfa 4C La Furiosa. The 500e is ready for the First Order Legion - it might save them all that marching - with a black-and-white wrap that mimics the helmet across the windshield and hood, and puts Stormtrooper graphics on the wheel centers. The theme continues inside with custom leather and Alcantara seating, graphics painted in lacquer, and a Stormtrooper looking back at you from the steering wheel. Previously, FCA dressed up Dodge Chargers up like Stormtroopers and put them into Uber service in New York. The FIAT Brand Displays Custom Painted Fiat 500e "Star Wars: The Force Awakens" Stormtrooper and Diane Von Furstenberg Custom-wrapped Fiat 500X at 2015 Los Angeles Auto Show November 19, 2015 , Auburn Hills, Mich. - The FIAT brand will have two special custom-designed vehicles on display at the 2015 Los Angeles Auto Show. As part of the FCA US LLC support of "Star Wars: The Force Awakens," opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. Lucasfilm recently announced that it is collaborating with FCA US, in addition to six other global brands, for the launch of an expansive, historic promotional campaign in support of "Star Wars: The Force Awakens." The exterior livery of the Fiat 500e stormtrooper is inspired by the armor of the First Order Legion, with a two-tone black and white custom painting of the car body. The windshield and the side windows are wrapped to bring out the immediately recognizable visor and helmet of the First Order stormtrooper. Inside, everything is in black and white, too, with total custom front and rear seats upholstered in leather and Alcantara®. The dashboard is painted in white and it is enriched by the "Star Wars" logo on it. All the details are painted in white/black lacquer, and a First Order insignia can be found on the two-tone leather-wrapped steering wheel.

Stellantis mega-merger gets approval from FCA, PSA shareholders

MILAN — Shareholders of Fiat Chrysler and PSA Peugeot decisively voted Monday to merge the U.S.-Italian and French carmakers to create worldÂ’s 4th-largest auto company. Addressing separate meetings, both PSA Peugeot CEO Carlos Tavares and Fiat Chrysler Chairman John Elkann spoke of the “historic” importance of the vote, which combines legacy car companies that helped write the industrial histories of the United States, France and Italy. Before the merger is finalized, shares in the new company, to be called Stellantis, must the launched. It will be traded in Milan, New York and Paris. The marriage of PSA Peugeot and Fiat Chrysler Automobiles is built on the promise of cost-savings in the capital-hungry industry, but what remains to be seen is if it will be able to preserve jobs and heritage brands in a global market still suffering from the pandemic. The deal will create the worldÂ’s fourth-largest carmaker, with the capacity to produce 8.7 million cars a year, behind Volkswagen, Toyota and Renault-Nissan, and create 5 billion euros in annual synergies.  “We are fully aware of the fact that together we will be stronger than individually,'' PSA CEO Carlos Tavares told a virtual gathering of eligible shareholders. “The two companies are in good health. These two companies have strong positions in their markets.” The new company will put together under one roof French mass-market carmakers Peugeot and Citroen, top-selling Jeep and Italian luxury and sports brands Maserati and Alfa Romeo - pooling companies that have helped define the industry in the United States, France and Italy. While the tie-up is billed as a merger of equals, the power advantage goes to PSA, with Tavares running Stellantis and holding the tie-breaking vote on the 11-seat board. Tavares is set to take full control of the company early this year, possibly by the end of January. Fiat Chrysler chairman John Elkann, heir to the Fiat-founding Agnelli family and Fiat ChryslerÂ’s biggest shareholder, will be the Stellantis chairman. Fiat Chrysler CEO Mike Manley will head North American operations, which is key to Tavares' long-time goal of getting a U.S. foothold for the French carmaker he has run since 2014, and the clear money-maker for Fiat Chrysler. Such a deal was long wanted by Fiat ChryslerÂ’s long-time CEO Sergio Marchionne, who had predicted the necessity of consolidation in the industry. He was unable to find a deal before his sudden death in July 2018.

Fiat: Ready For Action

Leave it to Fiat to employ a certain little blue pill in its 2015 Super Bowl advertising. The company employed a Viagra-like medication to highlight its all-new 500X soft-roader, a larger, all-wheel-drive variant of the cute-as-a-button 500 hatchback. It's not until the end of the ad that you realize just what the advertisement is for, but once you get to the car, you're sure to get a chuckle.