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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

MoMA displays a classic Fiat 500 at its Good Design exhibition

The original, rear-engined Fiat 500 is a design icon thanks to its distinctly recognizable rounded shape and diminutive size. Millions were made from 1957 to 1975, plenty survive, and the car has received not one but two revivals, first in 1991 in the form of the literally named Cinquecento and then with the 2007-present, retro-styled "Nuova" 500. But it's the original that's still worth celebrating, and a new exhibition at New York's MoMA museum is doing just that. The industrial design exhibition, The Value of Good Design, displays an F series 500 as an "expression of form following function." The rear-engined 500 of 1957 was well-timed as Italy rose from the ruins of war and families needed an affordable car that could fit four -- and the 500's spacious packaging was found handy enough to warrant strong sales. And choosing a 500 didn't mean you would need to give up style, especially as a folding fabric roof made the 500 good for sunny weather outings as well (while also saving a bit of steel). Recently, Fiat's small-car know-how has been in the spotlight at various exhibitions. At the Grand Basel show in Switzerland, Italian design professor Paolo Tumminelli celebrated a beat-up, original Fiat Panda as "The very last car made for people, the last surviving witness of a time when the car was still serving humans -- and not the other way around." That is certainly true of the 500 as well, along with its successors, the 600 and 126 models. The below promotional Fiat video from 1957 shows just how cool the 500 was when it was new. MoMA's The Value of Good Design runs from February 10 to May 27. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.