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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Fiat will start selling 500e in Oregon this summer

Even thought demand in California for the Fiat 500e electric vehicle is growing, the fun little EV is about to grown its sales to the north. Fiat US chief Jason Stoicevich tells Wards Auto that sales of the EV will start in Oregon this summer, adding that green-minded Portland will likely be a strong market for the model. Fiat 500e demand in California is "fantastic." This year's first-quarter sales of the gas-powered and EV variants of the 500 were up about 19 percent from a year earlier, as a recent TV ad campaign featuring Sean "P. Diddy" Combs and the model's availability at about 220 dealerships appear to have been effective. Stoicevich didn't give any specific sales figures for the 500e, though he did say demand in California is "fantastic." "After its introduction in California last year, the Fiat 500e has been a great success for our brand in just a short period of time," Fiat spokeswoman Angela Bianchi wrote in an e-mail to AutoblogGreen while confirming the debut of 500e sales in Oregon this summer. "Oregon is the second-largest ZEV (zero-emissions vehicle) state after California." Late last year, Wards Auto named the 500e motor to its 10 Best Engines list, making the model the first Fiat ever to receive that honor. The 500e has 111 horsepower and can go 87 miles on a single charge. The 500e also won Road & Track's 2013 award for best electric car in November as the model was praised for its power and handling. Read our review of the 500e here.

Fiat's Marchionne ponders Chrysler going public again

Fiat boss Sergio Marchionne says there's a real possibility that its majority-owned Chrysler Group may eventually return to the ranks of publicly traded companies. According to Bloomberg, the Fiat and Chrysler CEO gives that a "50 percent chance" of happening, but he doesn't appear to favor that scenario: "My preference is to be one single company... we belong together."
Marchionne has seemingly been operating under the assumption that Fiat will eventually own all of Chrysler, working to buy up the shares it doesn't own and looking to buy out the retiree trust fund that it shares Chrysler ownership with. Certainly, Chrysler going independent again would be increasingly difficult, as the companies continue to blend products, technologies, facilities and staffing, a trend started immediately after the Italian automaker became custodian of the brand following Chrysler's bankruptcy in 2009.
Marchionne's remarks to the media came at Chrysler's Kokomo, Indiana plant, where he was on hand to announce a major investment at four facilities in the state to build eight- and nine-speed automatic transmissions.