1979 Fiat 124 Spider on 2040-cars

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The Dodge Neon is alive!

"Holy crap! It's a new Dodge Neon! Like a new new one." Oddly, no one else on the Cancun resort shuttle seemed to notice. Or care. Ogling Mexican-market compact sedans is apparently something exclusive to automotive journalists on vacation. Yet there it was, fittingly on Dio de los Muertos, in all its resurrected glory. With a margarita in hand and an ocean in front of me, ignored, I turned my attention to my phone to get to the bottom of Neon version 3.0. Introduced for 2016, today's Dodge Neon is based upon and built alongside the Fiat Tipo/Egea, a C segment compact sedan co-developed by Fiat and Turkish industrial outfit Koc Holding. More than 125,000 were sold last year in Europe, with another 47,000 in Turkey. It's also sold in the Middle East and Africa, with Mexico alone getting the Neon version. Exterior styling is really the only difference, and then, only the crosshair grille manages to identify it as a Dodge. Then again, the same could be said for the not-so-dearly departed Dart, which belonged to the same segment. It was much bigger, though, with an extra 6 inches of overall length and 3 inches of wheelbase (which, as I just discovered, is "distancia entre ejes" en espanol). The Neon interior, not surprisingly, is pretty much the same as its Fiat siblings. The dash has two variations. A bigger, upgrade touchscreen resides in a dash-mounted, tablet-style infotainment pod, but the standard stereo head unit or 5-inch touchscreen upgrade fits into a binnacle shared with the instrument panel. It's a bit more like the Challenger, Charger, and yes, Dart in this regard, but in total, the Neon's cabin design is also less blocky and more organic in appearance. The switchgear is pure Fiat, but the steering wheel has the same control layout as Dodges, Jeeps and Chryslers. Power comes from the Challenger Scat Pack's 6.4-liter Hemi V8. No, it doesn't, I totally got you. The standard engine, dubbed FIRE, is a 1.4-liter naturally aspirated four-cylinder good for 95 horsepower and 94 pound-feet of torque. So, less than the Scat Pack. The optional engine, dubbed E.TorQ, which is in no way related to the Ram's eTorque mild hybrid system and not especially eTorquey, is a 1.6-liter naturally aspirated four-cylinder good for 110 hp and 112 lb-ft. Sadly, the Neon color selection is in no way neon, which probably doesn't matter since virtually every car on the Yucatan peninsula is painted white.

Chrysler Group moves around execs in wake of recent departure

Chrysler is busy shuffling executives around in the wake of Ram head Fred Diaz's departure. The automaker has named Reid Bigland (pictured, right) as Diaz's successor in the role of president and CEO of Ram, though Bigland will continue his duties as the head of US sales and the president and CEO of Chrysler Canada. Bigland first came to Chrysler in 2006 from Freightliner Custom Chassis Corporation, so the guy knows a thing or two about trucks.
Meanwhile, Timothy Kuniskis will take over as president and CEO of Dodge. Previously, he served as the head of Fiat in North America and has been with Chrysler in one capacity or another since 1992. His old title now falls to Jason Stoicevich, who will also continue to work as the director of the automaker's California Business Center. Finally, Bruno Cattori will take over as the president and CEO of Chrysler Mexico.
Diaz left his position to take over as a divisional vice president of sales and marketing with Nissan. You can read the full press release on the Chrysler personnel changes below for more information.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.