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Ferrari hybrid V8 arriving next year, could power Ferrari SUV

Ferrari CEO Sergio Marchionne told Auto Express that the world can expect a V8 hybrid from Maranello next year. He said, "The test mules are out now," but what he wouldn't tell the Brit mag is where that V8 hybrid will go. Everything else in Ferrari's lineup has been recently introduced or refreshed save for the 488, but the 488 is just two years old. With all of the current cars ruled out, the bettors wager on the hybrid V8 appearing in the Ferrari SUV that's also due next year. We've no idea how Maranello engineers will structure the electrical assistance, but Marchionne indicated "more of a traditional hybrid [than the LaFerrari] to fulfill a different role." That means a strictly performance-based kinetic energy recovery system likely steps aside for one that will "yield additional performance" as well as better fuel economy. In further comments to Top Gear — where he expressed a touch of disappointment in the firm's GT car designs and the possibility of a 250 GTO continuation — Marchionne said, "The hybrid element will be much more of a mainstay of the powertrain than it was in the LaFerrari." Look out for plug-in charging and some kind of all-electric range. If all of this speculation holds up come 2019, it also means the Ferrari SUV will reverse its competitors' playbooks — the Bentley Bentayga and Lamborghini Urus, for instance, established themselves with their mightiest powertrains, then got around to plug-in hybrid models. A hybrid SUV would be smart, as we're coming up on an emission target escalation in 2020. Those targets only apply to carmakers selling more than 10,000 units per year, Ferrari sold nearly 8,400 cars last year and aims to crack 9,000 sales this year. The SUV will certainly put the Prancing Horse over the 10K barrier, and as a volume seller, relatively speaking, will make a worthwhile contribution to emissions values. Of course, you have to write Marchionne's quips in pencil, because they're prone to revision. It was only two years ago when Marchionne answered a question about the mere possibility of an SUV with, "You have to shoot me first." Later that same year, Marchionne said every Ferrari sold from 2019 onward would have some sort of hybrid element.

Coming Ferrari hybrid loaded with twin-turbo V8, three e-motors, 986 hp

One week from now, Ferrari and its best clients will gather in Maranello for a three-day event to introduce a mid-engined hybrid supercar slotting in above the 812 Superfast. A report in Auto, Motor und Sport purports to fill in some of the engine details and power output we've been wondering about. The German magazine says there'll be a twin-turbo V8 amidships, the same 3.9-liter unit from the F8 Tributo, aided by three electric motors. Total output will be 1,000 PS (metric horsepower) — or 986 U.S. horsepower, 197 more horses than found in the 812. One of the electric motors will sit inside the gearbox, the other two will reside at the front axles, powering the front wheels. That means we can expect all-wheel drive and finessed torque vectoring up front. With 36 more horsepower than the system output on the LaFerrari, and AWD, it's claimed that the electrified scarlet star will get from zero to 62 miles per hour in 2 seconds. The FerrariChat forum, which has a 77-page thread on this car, settled on these same specs well before the AMS report. Wrote one poster, "I'm in Geneva and my dealer told me the BB will have 1000hp, V8 with KERS." Another chimed in, "Ferr9000 on a Spanish forum ... said the BB front axle will be electrified, so we can assume there will be two electrics motors on front axle." In FerrariChat parlance, the "BB" stands for "Big Brother" to the 812. Another forum member said he expects the coupe to have a respectable all-electric range, which accords with video of a hybrid 488 mule driving silently at Fiorano. The big question seems to be whether this will be a regular production model or a limited edition, with consensus settling on a proper series production car. AMS puts the price at 600,000 euros, or about $670,000. Yet another FC forum member says there'll be a public debut at Le Mans, the French race taking place June 15-16. Could that provide a clue to the name? And remember, there's plenty more to come from Ferrari this year, with a V6 hybrid sports car slated for debut, and two further cars. One of those additional vehicles is expected to be an 812 Spider.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding