Ferrari 1985 Testarossa Euro on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: 2014 US Grand Prix goes the English way yet again

Thankfully, the weekend's Formula One dramas all concerned events that happened off the track, with both Caterham and Marussia going into administration, after which a rumored boycott by the small teams was avoided. That gave the 18 drivers left on the grid freedom to focus on making the most of the Texas sunshine for Sunday's US Grand Prix.
Having finished two Free Practices behind teammate Mercedes AMG Petronas teammate Lewis Hamilton, the second one just .003 behind, Nico Rosberg said he had speed in hand and proved it during qualifying, beating Hamilton to the top spot by four-tenths of a second. Williams drivers Valtteri Bottas and Felipe Massa came behind, followed by Daniel Ricciardo in the Infiniti Red Bull Racing, Fernando Alonso in the Ferrari, the McLaren duo of Jenson Button and Kevin Magnussen, Kimi Räikkönen in the second Ferrari, and little-team Sauber bursting out of the storm clouds into tenth, Adrian Sutil making the team's first-time Q3 appearance all year.
When it came time to race, the carbon-fiber fisticuffs began on the first lap.

$11.55 million 1964 Ferrari 250 LM highlights RM Auctions' first night in Monterey

Some of the biggest auto auctions of the year are held during the weekend of the Pebble Beach Concours d'Elegance. Millionaires gather in hopes of outbidding their contemporaries for incredibly rare cars. As Bonhams' record sale on Thursday of a 1962 Ferrari 250 GTO for $38 million showed, these days the world's most expensive vehicles are found at auctions, often with a prancing horse on the nose.
RM Auctions' Friday sale reinforced this even more when a 1964 Ferrari 250 LM topped the evening by bringing in $11.55 million, after the 10 percent commission. It wasn't the only million-dollar vehicle of the event, though. A 1965 Ford GT40 Roadster Prototype garnered $6.93 million, and a 1966 Shelby Cobra 427 brought $1.705 million. Even a classic 1948 Tucker 48 had a final price of $1.57 million.
Surprisingly, some rather new cars actually brought in quite big money, too. A 2013 Bugatti Veyron 16.4 Vitesse Le Ciel Californien sold for $2.42 million, and a 2006 Ford GT with just 13 miles sold for $407,000.