1994 Ferrari 512 Tr Base Coupe 2-door 4.9l on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Nigel Mansell's Ferrari F40 sells for $870k

If you look at the $1.35 million price tag on the new LaFerrari and wonder how Ferrari can possibly charge that much for a single car, you could look at the prices of its competitors like the McLaren P1 that lists for almost as much at $1.15 million, you could look to the $2.5 million which Ferrari is said to have charged for the exclusive F60 America - or you could look at the prices at which LaFerrari's predecessors are still trading. Take, for example, this Ferrari F40 which, 25 years since it was built, just sold for nearly $870,000 at auction.
The F40 in question, a 1989 model, may be just one of 1,315 examples made, but it has a rather noteworthy provenance: the car once belonged to Nigel Mansell, the only driver ever to hold both the Formula One and Indy titles at the same time. That Mansell - a man who had access to some of the fastest and most capable racing cars ever made - selected the F40 as his personal ride of choice speaks volumes about the car's abilities and appeal. But then he did, after all, drive for the Scuderia that season, winning the Brazilian and Hungarian grands prix.
The celebrity provenance, however, may not have actually jacked the price up at all. While it may rank towards the top of the list, this was hardly the highest price paid for an F40 at auction. According to Sports Car Market, which tracks such sales, the record currently belongs to a 1993 Ferrari F40 LM that Bonhams also sold for $2.2 million at Monterey. The highest price for a standard, non-LM model was recorded at the same event at $1.43 million.

Ferrari 250 GT California could be your day off for $8 million

Vintage Ferraris consistently top the list of the most expensive cars ever sold. In private treaty sales, the 250 GTO is king, but even at public auctions, it's the horses that prance the highest. After the Mercedes W196 grand prix racer that set the world record this past July at nearly $30 million, the list of eight-figure sales is populated almost entirely by Ferraris: a 275 GTB/4 NART Spyder for $27.5 million, the pair of '57 Testa Rossas that sold separately a few years ago for $17 and $13 million apiece, the 250 LM recently went for over $14 million and the 250 GT SWB California Spider that sold in 2008 for $11 million.
Now RM Auctions has another California - this time a long-wheelbase model - on consignment for its upcoming sales in Arizona, where it is expected to fetch between $7 and $9 million. The 11th of only 50 made, chassis number 1055 GT features matching numbers, in red over black with those highly-coveted covered headlamps from the factory. It was delivered new in 1958 to Texas and was owned by some prominent Ferrari collectors and historians across the United States.
It underwent a comprehensive restoration in 1994 before taking the top prize in its class at the Cavallino Classic and has made the rounds of numerous other concours. It's spent the last few years in northern Europe and is now being put up for auction. "It is so choice," as our childhood friend Ferris would say. "If you have the means, I highly recommend picking one up." Check it out in the gallery of achingly gorgeous photos above and the details in the auction listing below.