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'No pink': Why there are some colors Ferrari won't do

Off the top of your head, how many colors do you think Ferraris come in? There's the famous rosso corsa, of course. Then there's yellow, which is objectively the best Ferrari color. I know a guy with a pristine early-90s 348ts in coke-dealer white, and there are definitely black and silver Ferraris out there. But if you've ever wondered why you can't get a Ferrari in any garish color you want, a Ferrari exec recently discussed which of the company's colors are most popular and why you'll never see a pink Ferrari. "It just doesn't fit into our whole ethos to be honest," Ferrari's Australasia CEO Herbert Appleroth told news.com.au. "It's a brand rule. No pink. No Pokemon Ferraris!" When asked about other colors, Appleroth suggested that while they might be OK for other, more plebeian cars, they were not right for Ferrari. "There are other colors that aren't in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands." Appleworth went on to say that Ferrari strives to provide a highly customizable car-buying experience. "Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don't want two cars to be the same," he told News.com. "There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications." So, while big-bucks supercar buyers have near infinite interior and drivetrain options when ordering a new Ferrari, they'll have to settle for after market sprays or custom wraps to get that perfect shade of pink on their Lusso.Related Video: News Source: News.com.au Auto News Ferrari paint colors customize

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

All the cars of the monster Baillon Collection barn find are headed to auction [w/video]

Automotive barn finds are exciting for the thrill and surprise of the hunt. Of course, you're far more likely to find a rusting Chevy under a tarp, but there's always that chance to scoop up a forgotten Porsche or Shelby for a song. That aspect makes the massive Roger Baillon Collection so bittersweet. There were so many great classics sitting under an open shed in France, but they were there so long that many of them became just bare husks. Ahead of the February 6 auction in Paris, auction house Artcurial has released descriptions and images of the entire 59-car hoard. While the 1961 Ferrari 250 GT SWB California Spider and 1956 Maserati A6G 2000 Gran Sport Berlinetta Frua remain the stars, there are a few surprises among the bunch. The original announcement makes no mention of several modern Ferraris – at least compared to the rest of the collection – among the lots. They include a thoroughly beat 1982 308 GTSi without headlights and portions of the paint gone. There's also a 1988 Mondial Cabriolet that looks good on the outside, but Artcurial says needs a mechanical overhaul. A rather attractive gray 1978 400 GT is in similar condition. Scroll through the gallery above for the names and price estimates for all of the vehicles in the collection. If there's one you're particularly interested in there are even more photos and full descriptions in Artcurial's auction catalog. Also check out the video below to see what some of these classics looked like before they were hauled out of Baillon's lean-to after years of sitting in decrepitude. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Roger Baillon Collection Auction View 59 Photos News Source: Artcurial, Artcurial Briest - Poulain - F. Tajan via YouTube Ferrari Maserati Auctions Classics ferrari 250 retromobile artcurial