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Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

Enzo Ferrari would have turned 120 yesterday

Former race driver-turned company founder Enzo Ferrari was born 120 years ago Sunday, and the Italian sports car maker is celebrating the anniversary with a photography exhibit of his life at the Enzo Ferrari Museum, on the site of his birthplace in Modena. The exhibit includes images of il Commendatore during various stages of his life, from childhood to his career as an Alfa Romeo race driver, then a manager and manufacturer. Ferrari died Aug. 14, 1988 at the age of 90. Born outside of Modena, Italy in 1898. His father, Alfredo, owned a small metal engineering shop that built bridges and roofs for the state railway. Enzo started out as an Alfa Romeo racing driver in 1924 but quickly transitioned to his true talent, preparing the race cars under the Scuderia Ferrari name. He ran Alfa Romeo's factory team before striking out on his own, first under the name Auto Avio Costruzioni in 1939, then as Scuderia Ferrari, which he founded in 1929 in Modena, fielding mostly Alfa racing cars and motorbikes. The 125 S was the first official car to bear his name in 1947, powered by a V12. Ferrari under his watch went on to produce other classics including the 288 GTO, the Dino series and the 365 Daytona. The iconic businessman reluctantly agreed to start producing street cars only thanks to the pleading of his accountants, who argued for the need for revenue to cover the overhead of racing and two different factories destroyed during World War II bombings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a 1979 People Magazine profile, he once reacted indignantly to the distraught wife of a Ferrari race team driver who was anguished over her husband risking his life "for a hunk of iron." "It's not just a hunk of iron," Ferrari replied. "It has a heart and soul, and I give if life." Nowadays, Ferrari is looking to expand its product portfolio to hybrids and an SUV, the latter of which might've made Enzo squirm. "He was a man with extraordinary vision and ability to manage people and resources as well as a strong entrepreneurial spirit and exceptional courage," current Ferrari Chairman and CEO Sergio Marchionne said in a statement.

This 1959 Ferrari 250 GT LWB California could sell for $17 million

Ferraris of all stripes typically command high prices, but the ones that bring in the serious money always have at least one of a few things behind them: additional rarity, racing heritage, famous ownership. This 1959 Ferrari 250 GT LWB California Spider definitely has at least two, and arguably three. The car is one of just eight built with an aluminum body. It also participated in Le Mans, taking home third place for its class, and fifth place overall. Finally, it was campaigned by the Ferrari North American Racing Team, typically referred to as N.A.R.T. As a result, RM Sotheby's estimates this Ferrari roadster will sell for between $14 million and $17 million. Supporting the high valuation are other important things car collectors look for. The car has been certified as authentic by Ferrari's official classic department. It's also won its class at Pebble Beach after its first restoration was completed in 1983. It was restored again between 2010 and 2011 to bring it back to its original race-ready paint scheme. Besides the car's extensive history, it's a gorgeous machine. The 250 GT California line is one of the more iconic from Ferrari, thanks in part to a red replica being the star car of "Ferris Bueller's Day Off." The silver and blue color combination is unique and works great. It should also be a superb driver, with a race-prepped engine and notably lighter body. According to RM Auctions, the seller says it's excellent to drive, and if that's him in the pictures, we'd say his smile confirms his claims. The car goes on the block Dec. 6 at RM Sotheby's auction in New York City. To paraphrase Mr. Bueller himself, if you have the means, we highly recommend picking this one up. Related Video: Featured Gallery 1959 Ferrari 250 GT LWB California Spider Competizione by Scaglietti View 30 Photos Image Credit: Diana Varga courtesy of RM Sotheby's Motorsports Ferrari Auctions Convertible Racing Vehicles Classics ferrari 250 gt california north american racing team