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Ferrari replaces F1 boss with Marlboro exec

Ferrari just finished its worst Formula One season in decades, and if you're thinking heads are going to roll, you're right. In fact they already have, as team principal Stefano Domenicali was dismissed earlier this year and longtime chairman Luca di Montezemolo was axed just two months ago. Now Maranello has announced a new team principal, yet again. Instead of promoting from within, however, this time Ferrari has called in an outside executive – albeit one with whom it is intimately familiar. His name is Maurizio Arrivabene, and he's served as a senior executive at tobacco giant Philip Morris International, managing (among other areas) the Marlboro brand's sponsorship of the Scuderia. In that capacity he's been sitting on the FIA's Formula One Commission as the sponsors' representative since 2010, giving him a familiarity with how the series is run. In his new capacity as Managing Director of the Gestione Sportiva and Team Principal of Scuderia Ferrari, Arrivabene replaces Marco Mattiacci, who was called up to the post from his previous position as head of the North American office just eight months ago. Back then Mattiacci replaced a similarly under-performing Domenicali. The change may very well have come at the behest (if not insistence) of Philip Morris, which remains the team's main sponsor and is undoubtedly displeased with Ferrari's performance lately. It wouldn't be the first time. After all, Marlboro similarly brokered the deal that put Ron Dennis in charge of McLaren in the early 1980s. Mattiacci's swift replacement comes at the end of a disastrous season for the Scuderia. Following yesterday's season finale in Abu Dhabi, Ferrari finished fourth in the constructors' standings behind Mercedes, Red Bull and Williams. The last time it finished the championship in such poor shape was in 2010 when Felipe Massa was injured and the team scrambled to find a replacement. But even then it managed to win at least one race and land on the podium another five times. Fernando Alonso finished on the podium only twice this season while Kimi Raikkonen struggled further back. This year marked the first time Ferrari failed to win a grand prix since 1993, and even then Jean Alesi and Gerhard Berger managed more podiums than the team scored this season.

The Prancing IPO

Owning a Ferrari is something that a lot of car nuts hope to achieve. If you cringe every time you see some celebrity put massive rims on a 458, or paint an F430 neon purple, then you are the kind of person that appreciates what a Ferrari is. It's not a status symbol that will somehow make everyone love you and think you the most amazing person. Rather it is a medium with which to connect yourself to the history and heritage that exists in Modena. The sights, sounds, and smells of the car are worth more than any "thumbs up" you might get driving down the street. The exclusivity of the brand is one of the mechanisms that helps preserve that absolute care it takes to create a Ferrari. Now I don't own a Ferrari, but I appreciate that the Mr. Enzo Ferrari had a very significant part in molding car culture and motorsports. That tradition was carried on by a lot of people after Enzo himself. During my formative years that person was Luca Di Montezemolo. Every time he stepped in front of the camera in his distinctively Italian suit and shoes, I knew Ferrari was in good hands. Just the attitude he had made me feel safe that this very significant part of car culture was in safe hands. He could be giving an interview in Italian and without understanding a single word (well maybe one word, Ferrari) knew he was going to keep the Ferrari in Ferrari. Enter Sergio Marchionne. Now I am a huge Sergio fan. This guy is not your typical auto exec. His office isn't in the highest part of the tallest tower in Auburn Hills, and he doesn't wear a hand-crafted suit made of million thread count cloth. Not dogging in the man's style (his wardrobe is for sure worth more than mine and most others), but basically he is normal guy that doesn't conform to what might be considered the norm. He is his own man. On top of all that, he is a financial wizard. I was skeptical when he took over the reins at Ferrari only because he seemed to have so much on his plate to begin with. In the end I knew a car-guy, albeit one with a CPA/MBA, was in charge. So now when I heard he wanted to spin off Ferrari, I started trying to guess how long it was going to be before the geniuses of Wall Street started pushing Ferrari to pump volume. I saw a horrible future where there was now some entry-level Ferrari with a turbo-six, and four doors...just so every 30 yr-old analyst could flash their Ferrari key at the bar. Then I started thinking about another thing, the value. What is it worth?

Heads continue to roll at Scuderia Ferrari

It's a year of restructuring at Ferrari – especially when it comes to the Formula One department. Dissatisfied with the team's performance of late, parent company Fiat fired Ferrari's chairman, replaced its team principal twice and brought in another multiple world champion to replace the one it already had. But that's not the end of it. Under the direction of new chairman Sergio Marchionne and team principal Maurizio Arrivabene, the Maranello-based outfit is undergoing a purge in its ranks. Ferrari has fired its veteran engineering director Pat Fry (pictured above at left), its chief designer Nicolas Tombazis (center) and its tire guru Hirohide Hamashima (whom the team picked up shortly after Bridgestone left the sport, not pictured). In their places, Ferrari has named appropriate replacements, and has shuffled some additional staff around. F1 journalist Alberto Antonini, for example, has taken over the press office from Renato Bisignani who will now run the Scuderia's new commercial department. More vital, however, is James Allison, a longtime F1 engineer who previously worked for Ferrari for five years and returned from Lotus last year to take up position as the team's new technical director – too late to influence last season's chassis but now charged with developing next year's. Whether the radical reshuffling of its staff will be enough to reverse the team's fortunes, nobody can say for certain at this point. But without a single grand prix victory this past season, things can hardly get any worse for what historically has been the most victorious team in all of motorsport. The Scuderia Ferrari has been reorganized Maranello, 16 December – Within a few days from his arrival Maurizio Arrivabene, Managing Director of Ferrari's Gestione Sportiva and Team Principal of Scuderia Ferrari, has restructured his team with a flatter structure and clear assignment of responsibilities. James Allison is the Technical Director with two Italian engineers and home grown Scuderia talent reporting to him: Chief Designer Simone Resta and Power Unit Director Mattia Binotto, the latter will be supported by Chief Designer Power Unit Lorenzo Sassi, among others. Furthermore James Allison will direct track engineering activities ad interim.