1987 Ferrari Mondial 3.2 Cabriolet on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari F12 races Air Malta A320 jet

Air Malta recently worked up a little stunt that pitted an Airbus A320 against a Ferrari F12 Berlinetta in a drag race to raise funds for charity. It's easy to forget just how quick something the size of a jetliner can be, but watching the video below shows us just where the big passenger aircraft stands when it comes to sprinting down a runway. We won't spoil the clip for you, you'll just have to check out the showdown below.
Air Malta says it raised over 178,820 euro with the stunt, which is around $230,000. That's despite the fact that intermittent rain showers kept crowds away. Formula One racer Lewis Hamilton even stopped by to say "Hi" to the crowds. He wasn't piloting the F12, however. Check out the video below for yourself.

This $7-million Ferrari LaFerrari is the most expensive modern car ever sold at auction

The Ferrari LaFerrari is already one of the most extreme, high-performance, road-going cars ever built. And now, it's also the most expensive modern car ever sold at auction. Ferrari, along with RM Sotheby's and the National Italian American Foundation's Earthquake Relief Fund, officially sold the car as part of a charity auction benefiting the reconstruction efforts in central Italy. Total price? A whopping $7 million. Ferrari claims its extra LaFerrari – the company originally built this 500th example for its own collection – is the most expensive car from the 21st century ever sold at auction. As we mentioned in our original story from last week, all proceeds from the LaFerrari auction will benefit earthquake-ravaged central Italy. While the LaFerrari's lucky new owner can rest easy knowing their money went to a seriously good cause, they'll also get to enjoy a unique example of the final production LaFerrari. It's a simple tweak, but its Rosso Corsa paint body gets a white "dream line" on its hood and rear windshield, and the Italian tricolor on the nose. We like it, and we're guessing the citizens of central Italy will appreciate the money this special hypercar made for them. Related Video: