2012 Used 6.3l V12 48v Automatic Coupe Premium on 2040-cars

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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."

A Ferrari SUV? First you'll have to shoot Marchionne

Almost every car company has its own SUV in the range. Porsche added this kind of vehicle almost 15 years ago and it may have saved the company, Bentley decided to join this growing segment launching the Bentayga, and Jaguar is doing the same with the F-Pace. Everyone is trying to get the most from the growing Asian market (China especially) launching models very appreciated over there. But not Ferrari. This is what came out from an earnings call with the Ferrari CEO where analysts asked how he was thinking to reach the goal of selling 7,000 units/year, balancing the slump of 22% of the Chinese market: "I don't think it's going to recover this year," said Marchionne, "but we won't make an SUV. You have to shoot me first." Since the spin off from Fiat Chrysler Automobiles, Ferrari's share price has fallen and this news is not good for investors that expected high profit for 2016. Ferrari has a racing history, and SUVs are not to be part of this history any time soon; the image of the Prancing Horse would come out damaged from this choice and Marchionne seems to know it very well. Related Video: Image Credit: Ferrari Ferrari Crossover SUV Sergio Marchionne open road