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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

1955 Belgian GP movie tells the story of Spa

With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the Francorchamps National Circuit, near the town of Spa, and a list of its important corners didn't include a mention of Eau Rouge - where it was doing the same thing it still does today: working on fuels and lubricants via its technical partnership with Ferrari.
To create the mood, journalists were invited to a vintage cinema where they mingled with Ferrari F1 drivers Fernando Alonso and Felipe Massa and other extras in period fifties gear, and watched a screening of 1955 Belgian Grand Prix. You can scroll down for a screening of your own, as well as the press release, minus the petits-fours and pinups.

Ferrari 400 Superamerica leads $60M RM Sotheby's sale at Amelia Island [w/video]

Just last month, two of the most venerated auction houses came together under one roof. And this past weekend, the newly christened RM Sotheby's held its first event at the Amelia Island Concours d'Elegance, selling a record $60 million worth of classic automobiles. The event's highlight was surely the gorgeous 1960 Ferrari 400 Superamerica SWB Cabriolet pictured above. Resplendent in dark green over a red leather interior, this particular Superamerica set a record for that model when it sold for $6.38 million, with proceeds going towards a children's education charity. That price far outstrips the record $4 million that Gooding & Co. got for that sleek white Aerodinamico coupe in Scottsdale earlier this year. Among the other seven-figure items were of course some other Ferraris, including a rare '72 Daytona Spider that went for $3.3 million, along with a smattering of Jaguars, Mercedes, Alfas, Lamborghinis and Bugattis. A rare 2007 Ferrari 599 GTB Fiorano with a manual transmission sold for nearly triple its estimate at $682,000, and the Daytona-winning, Castrol-liveried 1988 Jaguar XJR-9 sold for over $2 million. Of course RM Sotheby's wasn't the only company holding an auction during the Florida concours. But as the event's official auction house, it brought in more than all the other participating auctioneers combined, setting a record for Amelia Island in the process. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.