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Sebastian Vettel risks losing F1 championship lead in Sunday's Italian Grand Prix
Wed, Aug 30 2017MONZA, Italy — Sebastian Vettel has been on the podium at Ferrari's home Italian Grand Prix for the past two years, but anything less than a win on Sunday could cost the German the lead in the Formula One championship points race. The Ferrari driver is only seven points clear of Lewis Hamilton, the difference between first and second place, with his Mercedes rival fresh from last weekend's pole-to-flag success in Belgium and 5-4 up on race wins. Hamilton won at Monza in 2014 and 2015 and was runner-up last year to now-retired teammate and eventual champion Nico Rosberg. The Briton has also been on pole at the "Pista Magica" for the past three years. But Ferrari has closed the gap, and Vettel can count on a wave of local support at the historic Milanese track where he took his first grand prix victory with Toro Rosso in 2008. "I think Monza is never a critical race for Ferrari. I think it's the nicest race," the four-times world champion told reporters ahead of a weekend that will also see his team celebrate their 70th anniversary. "We have a lot of support, so I'm really looking forward to it already." Vettel, with a new three-year contract signed only last weekend, won at Monza with Red Bull in 2011 and 2013 but has yet to do so in Ferrari red. If he does, he will become the first driver to win the race with three different teams since Britain's Stirling Moss in the 1950s. In 2015, Vettel's first season since switching to Ferrari, he finished second. Last year he was third. "We've been second, we've been third, so maybe we can get the last step on the podium that is missing," said the 30-year-old, adding that there was no reason for Ferrari to fear any circuit from now on. Hamilton will also have plenty of fans, with the locals respecting a true racer, and can make history with a record pole position after equaling Michael Schumacher's all-time tally of 68 in Belgium. The Mercedes driver knows he needs to make the most of the moment in the last European race of the season, with Ferrari likely to have the upper hand again once the action switches to Singapore. "Clearly we have not a bad car on the straights. I imagine it's going to be very, very close in the next race," he said after Spa. Red Bull, with Australian Daniel Ricciardo in his ancestral homeland and smiling following his third place in Belgium, will again be the best of the rest although Max Verstappen is likely to have grid penalties following his retirement in Spa.
Ferrari posts record profits on restricted volume
Wed, 19 Feb 2014Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.
Ferrari 488 GTB among the best car designs of 2016 [UPDATE]
Wed, Mar 30 2016Can't decide whether the Ferrari 488 GTB looks better than the 458 Italia it replaces? A design jury has make up its mind. The 2016 Red Dot design awards are being announced today, and Maranello's latest eight-cylinder, mid-engined supercar won top honors. The Red Dot Awards for Product Design recognize the best new products on the market across an array of categories and industries, including automobiles. This year's panel of 41 experts, including Chris Bangle and Ken Okuyama, evaluated some 5,200 designs. From those, they selected 1,304 for a Red Dot award, and only 79 as the "Best of the Best" – among them the new Ferrari. This is the second year in a row the Prancing Horse marque has been awarded the honor, having been earned an award for the FXX K last year. A full list of this year's honorees isn't yet available, and it's uncertain that other automakers will earn awards. Last year's list also included the Mazda MX-5, Mercedes-AMG GT, and Volvo XC90. The Peugeot 308 SW, if you can believe it, was the only car awarded Best of the Best in 2014, the Audi R8 in 2013, and the Renault Twizy in 2012. UPDATE: The Red Dot organization has released the full list of this year's product design honorees, with the McLaren 570S and Kia Optima also awarded among the Best of the Best. Red Dots were also awarded to the Audi A4, R8, and Q7, BMW 7 Series, M2, and X1, Fiat Toro, Hyundai Ioniq, Kia Sportage, Mercedes C-Class, Skoda Superb Estate, and Volvo S90. The jurists also gave Honorable Mentions to the Borgward BX 7, Genesis G90, Mini Clubman, Qoros 3 City SUV, and Smart Fortwo Cabriolet. The 488 GTB wins the Red Dot award The V8 sports car named "Best of the Best" Maranello, 30 March 2016 – The 488 GTB has won the Red Dot Best of the Best award for its design and innovative lines. This is the latest in string of plaudits garnered by the Ferrari Style Centre which also picked up several IF Design Awards in Munich, Germany, at the start of the month. On the latter occasion, the big winner was the FXX K (Red Dot Best of the Best 2015) which took home the Gold Award, the Hannover institute's top prize. However, the 488 GTB and 488 Spider also scored a double whammy at the same event with a Design Excellence Award apiece.























