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Where did Ferrari's new CEO come from? Cigarettes and money

At the close of the 2006 Formula One season, cigarette advertising was banned from the cars on the grid. Arguably the most prominent and widely recognized brand/car package was the red, black and white Marlboro logo that encompassed the Ferrari cars. Marlboros were marketed by the company then known as Phillip Morris. Phillip Morris became part of a conglomerate named Altria. The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exec at what was still just Phillip Morris during the 1980s and 1990s, when much of the truly exciting F1 racing occurred, was Louis C. Camilleri. Camilleri has been given the powers of the CEO by the board of Ferrari and is likely to be given the official job within days due to the unfortunate health-related circumstances of Sergio Marchionne. According to a story that appeared in November 2001 on Motorsport.com about the ban on tobacco advertising in Formula One, the organizing body of the sport, the FIA, released a statement that said, in part, "Today tobacco sponsorship remains an important source of revenue for a number of Formula 1 and World Rally Championship teams. The precise value of such sponsorship is hard to estimate but probably exceeds 350 million per year." Serious money. And as Camilleri, presumably, had more than a little something to do with the splashing of the Marlboro signage on the cars of drivers including Schumacher and Massa, his association with Ferrari probably had more to do with nicotine than gasoline. In October 2015 Ferrari's IPO was priced at $52 per share. At the beginning of 2018 the price was at $105.15; as of July 20, $140. Like any good billionaire, he is said to have a collection of Ferraris, though he isn't a "car guy" in the traditional sense of coming up in the business. (One of the Altria companies had been Kraft Foods, so he may know more than most about things like Velveeta.) But Ferrari is as much about serious money as it is about V12s nowadays, maybe more. Related Video:

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

Why the Ferrari Enzo Ferrari debuted in Charlie’s Angels | The Car Stays in the Picture

The irregular series, The Car Stays in the Picture , covers the sometimes bizarre backstories of the real stars of movie favorites: the cars. In our last one, we covered the iconic Porsche 928 from Risky Business. This time, it's a homely hypercar's unusual footnote in history. The inelegantly named, and inelegantly styled, Ferrari Enzo Ferrari was, a technological triumph when it was unveiled in 2002 at the Paris Motor Show. The successor to the equally, but distinctly, unlovely F50, it was Maranello's latest ultra-exclusive supercar. It had a price tag and spec sheet to match: 6-liter V12, 6-speed Formula One-inspired electrohydraulic transmission, 660 hp, $650,000. It was also, at that fateful reveal in the City of Light, fresh off of a plane from Malibu, where it had just touched North American soil for the first time – or at least North American sand. It had been driven on a beach by a bikini-clad Demi Moore, in her star turn as a villain in the second filmic reboot of the 1970s Jigglevision TV show, Charlie's Angels, subtitled, appropriately enough Full Throttle. All of which begs the automotive question we love to ask at The Car Stays in the Picture: How the hell did something like this ever happen? "It was a combination between us having a very strong connection in Hollywood, and knowing the dealer, Giacomo Mattioli of Ferrari of Beverly Hills, that has always been quite prominent, used by a lot of movie directors," says Marco Mattiacci, the vice president of the Ferrari and Maserati brands in North America at the time. "But one of the things we were doing then was trying to find placements for Maserati. And we had to leverage that appeal of Ferrari." The Enzo was thus something of a Trojan Prancing Horse, with the re-launch of Maserati USA hiding inside – a carrot leading not a stick, but a trident, or maybe some slightly less familiar vegetable, like broccoli rabe. "In that movie, there was the Enzo. But there is also a 2002 Maserati Spyder. That was more of the key product placement. We had to place the Maserati," Mattiacci emphasizes.