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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Hot Wheels loses Ferrari diecast contract to Chinese company

If you're anything like this writer, chances are you've got a diecast model or two kicking around the house. And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest word from Hemmings has it that Ferrari has ended its partnership with Hot Wheels and awarded it instead to the May Cheong Group. Unless you're an avid diecast collector, you may not have heard of May Cheong, but you may have heard of its brands Maisto and Bburago. Both brands are longtime players in the model car market, but it's the Bburago part of the deal that's particularly interesting. Founded in Italy, Bburago made a name for itself largely due to the scale Ferrari models it made back in the day. But when the Prancing Horse marque awarded the exclusive contract to Mattel, and with increasing competition from the Far East, Bburago collapsed. May Cheong swept in and scooped it up, and now the Italian model brand, along with its onetime rival Maisto, will be producing diecast Ferraris once again. Whether Bburago will use any of its old tooling to resume production of Ferrari scale models or start from scratch with all-new equipment remains to be seen, as does the matter of whether either it or Maisto will be able to produce the same quality of models as Hot Wheels has with some of its higher-end offerings. Like most collectors, this writer's looking forward to finding out. Looks like it's time to buy another display case.

Ferrari building one more LaFerrari Aperta for charity auction

When Ferrari officially introduced the LaFerrari Aperta roadster, it announced that it would only build 209 of them. It also announced that every single one was already sold. That apparently isn't quite the case, though. RM Sotheby's announced it would be selling a LaFerrari Aperta, and it's a new one, No. 210, that hasn't yet been built. According to the description, this is an additional special edition that will be built to help celebrate Ferrari's 70th anniversary. It will also have a unique paint scheme and will be unveiled during the celebration in Maranello. No details were given as to what the paint scheme would be, but based on the other five specially painted LaFerrari Apertas, it will probably be inspired by one of the company's more famous road or race cars of the past. Also, since this car will be auctioned, it presents a rare opportunity to own one of Ferrari's top-tier sports cars without going through the trouble of becoming one of the company's favored customers. Of course that means this car could be very expensive, too. RM Sotheby's estimates it will go for between ˆ3 million and ˆ4 million, which at current exchange rates is $3.5 million to $4.7 million. On the plus side, the proceeds from the auction will go to an unnamed charity. Related Video: