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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 400 Superamerica fetches record $7.6 million at auction

RM Auctions and its new partners at Sotheby's are no strangers to setting records at classic car auctions – especially when it comes to Ferraris. And now they've set another with the sale of this gorgeous 1962 Ferrari 400 Superamerica SWB Cabriolet. Sold as part of the father-and-son Paul & Chris Andrews Collection last weekend, chassis number 3309 SA fetched a whopping $7,645,000. That's a fair bit more than the similar, green over red, open-headlight example which the same auction house sold just a couple of months ago for $6.38 million, and far outstrips the $4,070,000 paid earlier this year at Gooding & Co.'s Scottsdale auction for a white Aerodinamico coupe. A 1963 Ferrari 400 Superamerica LWB Coupe Aerodinamico also sold for $2.86 million at the Andrews Collection sale. Succeeding the earlier 410 Superamerica, the 400 Superamerica was the Bugatti Veyron of its day: extremely expensive, exceedingly rare, and incredibly fast. Only 47 examples were made, seven of which were bodied by Pininfarina, and this was the last of them: a convertible with removable hard top and covered headlights. This was the show car which Ferrari exhibited at both the Geneva and New York auto shows upon its completion, originally in red over tan, before its first owner took it to the Bonneville Salt Flats. It subsequently bounced between a few owners over the following decades, undergoing restorations along the way and picking up numerous awards. It most recently served as the centerpiece of the Paul and Chris Andrews Collection in Fort Worth, TX, which RM Sotheby's liquidated over the weekend. The Superamerica was, of course, the top lot sold, but far from the only one: the auction featured another 15 seven-figure lots, including Packards, Duesenbergs, and more. All told, the event brought in a massive $53,887,585, setting a new record for a private automobile collection auction after every one of the lots sold.

2015 Brazilian Grand Prix is the same as it ever was

At this point, we hope Nico Rosberg is planning to carry his current qualifying form into the 2016 season and back it up with the same kind of race-day cojones he showed winning the race in Mexico City two weeks ago. The Mercedes-AMG Petronas driver got it right enough again on Saturday afternoon to take his fifth consecutive pole position ahead of teammate Lewis Hamilton by almost a tenth of a second. It's the same one-two from Brazil last year. The bad news for the rest of the field is that the winner in Brazil the last seven years has been one of the two drivers on the front row. Last year it was the Williams duo that lined up behind Mercedes, this year it's Ferrari. Sebastian Vettel plays the stalking horse, securing third in his Ferrari ahead of teammate Kimi Raikkonen in fourth. Williams driver Valtteri Bottas actually qualified in fourth, but he had to serve a three-spot grid penalty for passing under red flags in Free Practice 2, so he started sixth. That promoted Sahara Force India driver Nico Hulkenberg up to fifth. Daniil Kvyat was the quickest representative from Infiniti Red Bull Racing, getting into seventh even with a Renault power unit that's weak on some of the key stretches at the Interlagos track. Felipe Massa had the second Williams in eighth, in front of the second Red Bull driven by Daniel Ricciardo in ninth. Toro Rosso hasn't confirmed its drivers for next year but Max Verstappen keeps making it hard to look elsewhere, taking 10th. Rosberg is working nearly the same trick he pulled last year: drive like a second driver for most of the year, drive like a world champion for the last quarter of a season. He pulled away at the start and covered Hamilton just enough on the run to the first corner to keep Hamilton on the outside. By the end of Turn 1 the German had the lead and didn't give it up for the rest of the race outside of pit stops. Without overwhelming pace to pass and unable to follow closely, Hamilton could do nothing except ask his team for a different strategy to go for the win. When Mercedes told him "No," trying to protect Rosberg's second place in the championship ahead of Vettel, that was the race. Just like last year, Rosberg and Hamilton finished one-two. Vettel, Raikkonen, Bottas, Hulkenberg, and Kvyat drove lonely races to finish in positions three through seven.