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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Enzo Ferrari would have turned 120 yesterday

Former race driver-turned company founder Enzo Ferrari was born 120 years ago Sunday, and the Italian sports car maker is celebrating the anniversary with a photography exhibit of his life at the Enzo Ferrari Museum, on the site of his birthplace in Modena. The exhibit includes images of il Commendatore during various stages of his life, from childhood to his career as an Alfa Romeo race driver, then a manager and manufacturer. Ferrari died Aug. 14, 1988 at the age of 90. Born outside of Modena, Italy in 1898. His father, Alfredo, owned a small metal engineering shop that built bridges and roofs for the state railway. Enzo started out as an Alfa Romeo racing driver in 1924 but quickly transitioned to his true talent, preparing the race cars under the Scuderia Ferrari name. He ran Alfa Romeo's factory team before striking out on his own, first under the name Auto Avio Costruzioni in 1939, then as Scuderia Ferrari, which he founded in 1929 in Modena, fielding mostly Alfa racing cars and motorbikes. The 125 S was the first official car to bear his name in 1947, powered by a V12. Ferrari under his watch went on to produce other classics including the 288 GTO, the Dino series and the 365 Daytona. The iconic businessman reluctantly agreed to start producing street cars only thanks to the pleading of his accountants, who argued for the need for revenue to cover the overhead of racing and two different factories destroyed during World War II bombings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a 1979 People Magazine profile, he once reacted indignantly to the distraught wife of a Ferrari race team driver who was anguished over her husband risking his life "for a hunk of iron." "It's not just a hunk of iron," Ferrari replied. "It has a heart and soul, and I give if life." Nowadays, Ferrari is looking to expand its product portfolio to hybrids and an SUV, the latter of which might've made Enzo squirm. "He was a man with extraordinary vision and ability to manage people and resources as well as a strong entrepreneurial spirit and exceptional courage," current Ferrari Chairman and CEO Sergio Marchionne said in a statement.

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.