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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Mansory 4XX Siracusa is the carbon-fiberphile's Ferrari

We've already said the best thing about the Geneva Motor Show are the exotics on display. There's a new Koenigsegg, a successor to the Bugatti Veyron, the latest Aston Martin grand tourer, and even a pretty bad-ass Chevrolet Corvette. But for every good high-performance car, there are more, um, questionable decisions. This is the Mansory 4XX Siracusa, and it's what happens when someone decides the Ferrari 488 GTB isn't as extreme as it should be. The 3.9-liter, twin-turbocharged V8's output has been increased from 661 horsepower to 790 ponies, while torque is up from 561 pound-feet to 643 lb-ft. These are improvements we can support, but the impact on stopwatch performance isn't quite enough – Mansory claims the 4XX Siracusa will hit 60 in just 2.9 seconds and keep going to 212 miles per hour. But for those keeping track at home, the question with the Mansory is whether a tenth-of-a-second improvement and an extra seven mph on the high end is enough to warrant the, ahem, unique design direction of this aftermarket offering. You need to really like carbon fiber to enjoy the 4XX. Like, a lot. Because Mansory has gone beyond even Ferrari's optional carbon-fiber treatments, finishing the front splitter, rear diffuser, roof, pillars, mirror, fender vents, sills, intakes, taillight surrounds, parts of the hood, the spoiler, and both rear wings in the stuff. Then, if that wasn't eye-catching enough, the entire car gets a more aggressive body kit and very, very yellow paint. It's just too much. You can check out the full set of live images of Mansory's take on the 488 GTB from the floor of the Geneva Motor Show at the top of the page.

Recap: 2013 Australian Formula One Grand Prix is all about the rubber [w/spoilers]

A pre-season full of talking points was swapped for a brand-new set of talking points after the running of the opening grand prix of the 2013 Formula One season. The consistency of the regulations from last year to this year and the triplicate dominance of Infiniti Red Bull Racing meant that no one would have been that surprised if the relative order of things remained the same. But teams found so many ways to switch things up that, in typical pre-season fashion, no one was ready to make any bets on in-season performance, and a couple of surprising players suffered the ignominy of getting it really wrong: McLaren knew it was in trouble from the very first test, while Williams drivers applauded their car as the best in years, only to have Pastor Maldonado call it "undriveable" on the very first day of practice in Melbourne.
And then there were those Pirellis, the Italian company talking up the fact that its super soft tires would only go off so quickly that it would force teams to pit at least twice during the race.
Even then, no one could have seen the first round of pit stops beginning on Lap 5.