California "30" Ferrari Approved Certified Low Miles Remaining Maint Included on 2040-cars

Auto blog

Rebuilt Ferrari Enzo sells for $1.75 million at auction

See this Ferrari Enzo? See how it's in one piece? Well it wasn't always. It was involved in a horrendous crash a decade ago that split it clear in half. But it's long-since been rebuilt and sold for $1.75 million at the RM Sotheby's sale in Paris on Wednesday. The supercar in question belonged to Silicon Valley tech exec Stefan Eriksson, who crashed it into a pole along the Pacific Coast Highway in 2006. The Enzo was split in half, with the cockpit and nose on one side of the highway and the engine with its subframe on the other. If it were any less valuable a car, it might have been a complete write-off. But as yesterday's sale attested, the Enzo was worth fixing. So it was sent back to the factory where it was repaired, refurbished to as-new condition, repainted from red over black to black over red, and certified by the manufacturer. It was one of the top lots at RM Sotheby's autction, but even at that price, it wasn't the top earner of the day. That honor went to a rare 1962 Ferrari 400 Superamerica Aerodinamico, which sold for $3.3 million. Next up was a 1955 Porsche 550 Spyder that went for $3.07 million, followed by a '57 BMW 507 Roadster for $2.25 million. The Enzo came in fifth. Oh, and that Delta Integrale we were pining after? It went for $150 grand. Shame we weren't there with cash in hand. Related Video:

Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.