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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari California T showcases classic style in Shanghai

Ferrari may not have anything new to showcase this year (or at least nothing we haven't seen before) at the largest auto show in one of its largest markets, but it did roll into Shanghai with a rather stunning take on the California T. This drop-top Prancing Horse has been customized through the company's Tailor Made personalization program, taking its cues from the 1950s and early '60s. The bodywork has been done up in Grigio Ingrid – the same color Roberto Rossellini chose for Ingrid Bergman's 1954 Ferrari 375 MM. The interior, meanwhile, features a rather stunning swath of reddish-brown leather with waxed edges inspired by Jackie Kennedy, offset by black Alcantara, a matte grey metallic dashboard and virgin wool carpeting. The details cast what otherwise might not be Maranello's most beautiful model in a rather gorgeous light, and just goes to show the extent of the customization options available to the company's discerning clientele. Related Video: Tailor Made Elegance At Auto Shanghai a Ferrari California T inspired by two classic style icons Maranello, 20 April 2015 – Today, at Auto Shanghai (April 22-29, 2015)Ferrariunveiled a particularly stunning bespoke California T. This California T was created especially for the Chinese auto show to illustrate how Ferrari's "Tailor Made" program allows a client to commission a car according to his or her wishes. Since the 1950s, the Ferrari California series has embodied elegance, sportiness and versatility. In keeping with this spirit, Ferrari's design team chose to style this California T with timelesssophistication. For inspiration, the designers looked to two great icons of style, the actress Ingrid Bergman, known for her natural beauty and effortless chic, and the Kennedy familyas personified by the graceful Jacqueline Kennedy. Finished indemure "Grigio Ingrid" a color named for the unforgettable Ingrid Bergman who chose this very shade of grey for the Ferrari 375 MM Roberto Rossellini gave her in 1954, this California T has a touch of understatement.The interiors on the other hand are rich in materials and detail, taking their cues from the worlds of interior and furniture design as well as luxury goods.In particular the seats, in reddish brown, velvety"count prestige" leather, are a variation on theKennedee chair by Jean Marie Massaud, a design that in turn was influenced by the style of America's "former first family" the Kennedys.

2019 Ferrari 488 Pista Piloti Ferrari is only for people racing Ferraris

Ferrari revealed an interesting special edition car, the 2019 Ferrari 488 Pista Piloti Ferrari. Part of what makes it interesting is that it doesn't matter how much money you have, you probably can't get it. That's because this version was created to celebrate Ferrari's motorsports teams and the car that won its class in the 2017 World Endurance Championship. As such, this car is only available to people "involved in the company's motorsports programs." We're guessing it's aimed at drivers of Ferrari race cars, but we bet that managers and other members of Ferrari race teams with enough scratch could get one, too. Besides the exclusivity, Ferrari spruced up the 488 Pista Piloti Ferrari with a number of unique features. It has a special paint scheme with a center Italian flag stripe inspired by the championship winning 488. On the passenger side of the car is the WEC logo, and on the driver's side is the word "PRO" indicating the class of the winning car. On each side, the owner can choose a custom number that will also be placed on the steering wheel. In the case of the show car, it has the number 51 for the aforementioned race car. Inside, the car features black Alcantara everywhere. There are also a few Italian flag tributes. The seat backs have the Italian flag colors fading as they head to the top of the seat. The same colors are also found on the shift paddles. Red stitching also helps break up the black interior. Nothing has been changed mechanically about the Piloti Ferrari, which means it still has the 711-horsepower turbocharged V8. But we suspect that none of the customers will be complaining about it being too slow, and the exclusivity is pretty cool. Plus, we're sure plenty of these customers will at least have access to a race car if they need something more hardcore. Related Video: