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Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

$80M Ferrari deal would make Vettel world's highest-paid sportsman

Formula One is in for a big shakeup next season, as the only two multiple World Champions on the grid are kicking off a game of musical chairs. Just who will end up where has yet to be figured out, but the overwhelmingly prevailing wisdom has Sebastian Vettel, who has already announced his departure from Red Bull, inking a contract with Ferrari worth 150 million pounds sterling for three years - that works out to over $80 million per year.
If the reports are true, that would make Vettel (pictured above with his assumed new teammate Kimi Raikkonen) the highest-salaried sportsman in the world. Compared to Vettel's rumored $80 million/year, soccer player Cristiano Ronaldo was paid $52 million last year and NFL quarterback Matt Ryan got $42 million, just ahead of soccer player Lionel Messi at $41.7 million. Boxer Floyd Mayweather was reportedly paid a whopping $100 million last year, but that's based on how many fights he fights and wins, putting him on a different earnings spectrum.
Those figures are also just for salaries, and do not include sponsorship and endorsement deals - and therein may lie part of the reason for Vettel's reportedly stratospheric salary. In addition to his salary from the Red Bull team with which he's won four World Championships, Vettel also pulls in a large retainer from Infiniti, which sponsors both the team and himself personally. In departing Red Bull, he'd undoubtedly have to sever the tie with Infiniti as well.

Drive goes sideways, shreds tires in a Ferrari F12 Berlinetta

Ferrari has built a monster with its F12 Berlinetta, a V12-powered grand tourer that has the looks of a supermodel and the firepower of a small country. And while it's been on the scene for a minute, Drive's Chris Harris wasn't going to turn down the opportunity to hoon a 740-horsepower prancing horse around the scenic Anglesey Circuit in Wales.
In fact, not only was Ferrari nice enough to loan Harris the F12, but it threw in an extra four sets of tires, just for him to destroy while taking moving pictures. The resulting video is indeed one to watch, not just because of the ample amounts of slow-motion drifting, but because Harris, as always, does a great job of making the viewer feel like they're actually along for the ride. Take a look below for the latest video from Drive.