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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

Fangio's Ferrari 290 MM should top $28 million at auction

Of all the legendary pilots that have driven for the Scuderia over the years, few carry the kind of clout that did one Juan Manuel Fangio. A five-time world champion from another era, Fangio won a couple dozen grands prix and a fair few sports car races as well, driving for the likes of Mercedes, Alfa Romeo, Maserati, and of course Ferrari. What you see here is the car that Enzo's outfit built especially for Fangio. And now it's going up for auction, where it's anticipated – with good cause – to fetch big bucks. This 1956 Ferrari 290 MM – chassis number 0626 – was designed for Fangio to drive in the Mille Miglia. It would be the last time he would compete in the event, before being scrapped the following year. Victory in the thousand-mile race once again eluded the legendary Argentinian with a fourth-place finish, achieved single-handedly. But that wasn't the end of the story for 0626. It would go on to be raced by Phil Hill at the Nurburgring, by Alfonso de Portago at the Rouen Grand Prix, by Wolfgang von Trips at the start of his career with Ferrari, and won the Buenos Aires 1000 KM in 1957. Victories like those helped Ferrari clinch the manufacturer's title in both 1956 and '57, campaigns in which the 290 MM played an integral part. One (and arguably the best) of only four examples made, 0626 was never crashed during its decorated career. After its retirement from the Scuderia, it made its way through the hands of numerous collectors and racers on both sides of the Atlantic. It spent 34 years in the Mas du Clos collection of Pierre Bardinon before being acquired by its current owner, who in turn is now putting it up for auction. It will feature as part of RM Sotheby's upcoming Drive by Disruption sale in New York on December 10, where it is expected to sell for over $28 million. That would make it the most valuable car ever handled by the venerated auction house, outshining the 1967 Ferrari 275 GTB/4 NART Spider it sold at Monterey in 2013 for $27.5 million. Of course it's not the only lot consigned for the Manhattan event. It'll be joined by a spectacular blue 1955 Ferrari 500 Mondial that's expected to fetch around $6 million, as well as a 1962 Aston Martin DB4 GT Zagato (~$16m) and a Lamborghini Concept S (~$3m), to name just a few highlights on the horizon.